Trend brand Levi's Asia's latest concept store settled in Beijing

On November 20th, Levi's Asia's latest concept store opened its store in Beijing Jianwai SOHO Villa No.9, signifying that this international denim giant has entered another revolutionary stage in China, and has also contributed to the core of Beijing. New pattern of CBD new commercial district.

On the day of the opening of the store, the small square of Jianwai SOHO Villa No. 9 suddenly erected a huge blue shed. The eye-catching red LOGO enabled people to once again appreciate the personality of the trend brand, Levi's. This Levi's latest concept shop in Asia is a three-story, four-story villa building on the ground floor. Classical luxury but also the modern simple design style, abandon the traditional wall design gives a strong sense of space. This is the first time that it has used the largest design team and is the largest team in the construction team. Levi's Asia-Pacific headquarters attaches great importance to it, making it the most demanding and most exquisite design.

Entering the shop, all the decoration and decoration in front of us will reflect the boldness of the cowboys in the western United States. The ground floor is Levi's specialty coffee bar, which is aimed at all customers who come to Levi's concept store. Levi's jeans with star DIY are displayed on the wall: You can see Lin Junjie's simple 508. You can also see the rebellious but traditional Ye Shirong and Levi's only belonging to him. There are also many Taiwanese rock band Mayday's DIY crafts, etc. Star's Levi's DIY works. Sitting beside Chinese retro wooden tables and chairs, drinking a cup of coffee and admiring everything in sight, Asia and the world are all alone.

The ground floor is mainly based on men's clothing, including the women's part of the 501 classic series. On the wooden Chinese desk is a saddle-style saddle, and the old oil lamps and old photos once again tell you about Levi's history. . The second floor on the ground is women's clothing. The third floor is a classic and limited edition exhibition, with a retro version of the 1947 imitation, but also with the iPod's Polish production of cutting-edge products RED WIRE music pants. On this floor you can feel the history of Levi's 150 years. The huge leather wall murals on the wall and ancient typewriters, pictures, photos, etc. are all on display to tell you about the brand's long history.

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501 behind the design details

All Levi's fans around the world are able to share the 501's features and stories.

The 501 series was created in 1873 and features a well-fitting after-wash, using copper buttons. It is one of the best-selling jeans in history. The "501" number is the fabric name of the cowboys at the time. Time magazine 2000 named Levi's 501 jeans, which are more popular than mini skirts and black dresses, as the best of the 20th century.

Rivet

Levi's trouser pockets are simply embellished with metal spikes to break the traditional style. LEVI STRAUSS and JACOB DAVIS registered this patent in 1873, making jeans more popular.

red flag

In 1936, LS & CO. first created a red flag in the back trouser pocket, which is arguably the earliest brand name badge, making it easier for Levi's to recognize it. This makes other jeans brands sew color flags behind their trousers.

Double arc car flower

The first pair of jeans was produced by LS & CO. in 1837. The unique curved double line on the rear bag symbolizes the flying eagle. The arc-shaped car is the oldest historical clothing mark in the United States.

Leather seal

The famous Double Horse Seal attracted attention in 1886 when it promoted Levi's products. Legend has it that the good guys bet that in order to test the toughness of Levis jeans, the twins pulled a Levi's jeans in the opposite direction, and Levi's naturally won in this game.