The world's leading international children's brands to seize the Chinese market

The 2006 China Retail Summit, which ended on the 12th of this month, released a report on the Chinese children's products market, which will increase by an average of 12.4% annually. The report predicts that by 2010, the market size will exceed 100 billion yuan. In order to seize this huge cake, some of the world's leading children's products brands began to compete in China. However, there is a special phenomenon that internationally-renowned children's brands such as Little Nike, Nubi, and Tommy World invariably place their future in the Chinese market on "good children". So far, "Good Kids" has taken up 11 global "little giants" similar to the NikeKids brand.

The report believes that from now on to the next few years of 2010, the Chinese children's products market will increase by an average of 12.4% annually and the total scale will exceed 100 billion yuan. Among them, the annual growth rate of baby care products is about 8.5%, that of baby carriages, bicycles and bicycles is about 13.8%, 9.2% and 6.5% respectively, and that of children's wear is about 16.7% each year. Although the size of the market is growing, most of the shares will be occupied by the brand enterprises. The current market situation of mixed media will be completely changed and continuous reshuffle has begun.

The average annual increase in children's wear is not only the largest, but also the largest share of the total scale of the hundreds of millions of children's products market, with nearly 30 billion yuan. Because of the huge space in the children's wear market, some of the world's leading children's products brands mostly use children's clothing to "test" the Chinese market. However, due to a variety of reasons, these global "little giants" have not managed well in previous years. The "good boy" perfect marketing network and channels in the Chinese market is the real reason why these "little giants" are fancy "good children". "Good children" has become the best platform for global children's brands to enter the Chinese market.

Before handing over the agency rights in the Chinese market to "good children," NikeKids and Nike (Nike) adult clothing follow the same distribution route, but due to consumer psychology, there is very little consumer spending on adult clothing. Those who buy NikeKids along the way will not always sell well. Although it was not long before the "good boy" agent, NikeKids doubled its sales in the Chinese market. If it is not because of the contractual restrictions signed by both parties, the "Goodbaby" group in 2005 will slow down its opening, and its sales growth will be even more alarming.

"According to the current trend, NikeKids' 2006 sales will be doubled on the basis of billions of dollars in 2005. It is similar to NikeKids' global market position, NUBY, CakeWalk, Cosco, HuffySports, Maxi-Cosi, Miniman, Parrot, Quinny, Safety1st, Tommee Tippee, etc. are the other 10 global giants that the good boy takes up.” Song Zheng, president of the “Goodbaby” group, said with confidence that “Although NUBY’s sales in China are still only It costs a few million dollars, but after a few years it will be another NikeKids. These top-ranking children's products brands that Goodbaby agents are are carefully selected and can continue to develop in the Chinese market."

The industry believes that the global children's products brands choose “good children” to represent their distribution rights in China, and it is the “little giants” who hope to stand taller through the back of “good children”. The introduction of these "well-known children" through these agents to these world-famous brands is conducive to the construction of a scientific, advanced, and safe kingdom for children's products. With more and more global "little giants" that "good kids" are carrying, the unique advantages of various brands can create complementary value effects.