Rimuba plans to sprint on the Shenzhen Stock Exchange in the first half of next year

Following the report of the newspaper’s report that the men's clothing of Bu Sen plans to be listed at the beginning of next year, it was learned yesterday that a men’s clothing brand was queuing up for listing.

Recently, Jin Lian Group's director and deputy general manager Hong Lianjin told this newspaper that Kinba plans to sprint on the market in the first half of next year. "The listing location will be selected in the deep market in the Mainland."

At the end of last year, CBA and securities firms and other intermediary agencies completed registration and formally entered the guidance period for listing. Previous Rimula has completed restructuring of shares.

Together with the consumer group "enter the city"

Hong Yongming, who started his business at the age of 46, founded Jinba in 1980. He has fixed assets of 230 million yuan and sales in 2007 exceeded 1 billion yuan. "Listing will enhance our brand and will also help strengthen corporate management." Hong Lianjin said.

The tyrants from Jinjiang, Fujian Province, are mainly engaged in production of jackets. Currently, there are about 1,000 brand manufacturers of Jinjiang jackets with an annual sales of more than RMB 20 billion, which accounts for about 41.61% of the total consumption of the urban market in the country. By. Wang Yao, deputy director of the China National Business Information Center, told the “First Financial Daily” that statistics on sales market statistics in 2007 showed that Kinba is the 2007 men’s jacket sales championship, with seven wolves being runners-up. As early as 2004, seven wolves had already landed in the capital market.

"The positioning of Rimba is also improving every year." Wang Yao said. Many years ago in China's Garment industry, there were many “brands”, and the low-cost manufacturing road was almost the common path of the apparel industry. In 1996, Kinabatou invested heavily in brand building, re-registering the Chinese “Baima”, English “K-BOXING” and “Boxing” graphic trademarks, and invested an average of 10 million yuan each year for advertising and brand promotion, starting earlier. Building a brand is considered to be one of the key factors in the success of RPG.

Rim bully is mainly positioned as high-grade. Hong Lianjin said: “Our previously targeted consumer groups began to flock to big cities. Originally, they mainly lived in small county and prefecture-level cities. If they did not find tyrants in first-tier cities, they would be very disappointed. Therefore, brand grades would not go up. The target group of Jinba’s target has been lost.”

Local men's brand becomes the main force in the market

After many years of market competition, the Chinese national men's wear brand has become the main force in the Chinese men's clothing market. A number of indigenous brands, such as Kinba, Septwolves, and Jiumuwang, have continuously improved their own brands and become the mainstream of the Chinese men's clothing market. The world is no longer the situation.

“From now on, it is a women's wear that foreign capital really dominates.” Wang Yao said that in the past few years, foreign capital in the T-shirt shirt market had dominated, and domestic enterprises had grown rapidly in the past two years; once in the suit market, once formidable foreign investment has now taken up. A small proportion of channel advantages is an important reason for Chinese brands to win.

At present, the national men's wear brand basically adopts the store model on the sales channel. Since the launch of the franchise in 2000, Kinba has established branches in all provinces, cities and autonomous regions in the country, and has established more than 3,000 branded stores with unified image.

Rimbach also stated that there has been no capacity expansion plan recently, but Rimbas is prepared to obtain substantial profits by steadily increasing the selling price. It is understood that the average growth rate of men's casual apparel sales in recent years reached 18%.