Smithsonian transition, spring is not yet

The United States in transition has not ushered in the spring. The latest performance report released by Smith Barney in 2013 showed that the company's net profit fell 49% to 432 million yuan, compared with 850 million yuan in the same period last year. Since last year, the company has promoted its O2O strategy through supply chain optimization and store upgrades. However, from now on, the effect is not obvious. Smithland believes that the poor environment caused the company's revenue and net profit to decline.

The financial report shows that last year, US business revenue was 7.89 billion yuan, a year-on-year decrease of 17%, and operating profit was 543 million yuan, a decrease of 39% year-on-year. The basic earnings per share also decreased from 0.85 yuan in the previous year to 0.43 yuan, a drop of 49%. Last year, Mebon regained the e-commerce business and repurchased the state purchasing network. The company will organize its own brand to conduct sales on the Internet e-commerce platform. At the same time, Smith Barn initiated store reforms and integrated physical store retail systems, e-commerce retail systems, and supply chain management systems. Although the current financial data of Smith Barney has not improved, Smith Barney’s confidence in reforms is still there. Smithland stated that the company's transformation in the direct marketing channels has gradually extended to the franchise market, driving the channel for alliances to achieve a 16% year-on-year growth in the fourth quarter of last year.