[China Gift Network News] 1, related connectivity
Relevance is that the selected Chinese New Year or holiday gift has certain relevance or complementarity with the product itself, that is, the consumer needs or must have the gift to use or better use the product. Such as the purchase of induction cooker to give magnetic cooking pot; buy water heater to give shower, safety valve; buy rice cooker to give rice ware; buy electric kettle to give tea set and so on.
2, practicality
Practicality is that the Spring Festival or holiday gifts that enterprises give to consumers must have practical use value, so that consumers can see what is the use of the Spring Festival or holiday gifts when they come home, and create a sense of value for the gifts. For example, consumers buy rice cookers, stoves to give barrels of cooking oil, knives; consumers buy electric water heaters to give showers, consumers can go home immediately after going home, do not have to go to the hardware store to buy showers.
3, convenient and easy to use
Convenience and ease of use is the gift of small household appliances must choose small size, easy to use and easy to use products; at the same time, the Spring Festival or holiday gifts are used by ordinary consumers, even if they are broken, they will be repaired without long-term after-sales service. Also, because the small household electrical appliance itself is small in size, it is not easy to select a product that is large and difficult to carry when selecting a small household appliance product. The volume of the general gift is not easy to exceed two-thirds of the volume of the product itself, so as to avoid the feeling of being overwhelmed. .
4, commonality
The principle of commonality is that the Spring Festival or holiday gifts that you give to consumers must be used by consumers after they take them home, or they can often see it. Only in this way, the company name and product category printed on the gifts can be consumed by other consumers. See that it plays a role in communication.
5, novelty
Novelty is to emphasize the Spring Festival or holiday gifts, it is best not to pick the goods that the retail store is selling; the gifts require the advertising company or the gift company to design and produce for the enterprise, so that the consumers feel that although the cost of the gifts is not very high, there are A strong sense of value, and the company's brand, trademark or logo on the gift to highlight the uniqueness of the gift; at the same time, the gift also requires the mining of the theme of the idea with the product, there is communication. Of course, here is a point. The novelty and creativity we say are different gifts that can cause consumers to feel and buy; rather than surprising or even ugly.
6, quality
Quality is the quality of the Spring Festival or holiday gifts. It is the first time at any time. Regardless of the number of gifts, the value of the gifts is high. You can't choose the defective products or the inferior goods as gifts. This is the iron law, which cannot be changed at any time. of. Because the quality of the gift not only represents the quality of the gift itself, but also represents the quality of the product itself and the quality of the corporate brand. Because once the quality of the company's gifts appears, consumers will immediately think that the company's products are definitely not good? This in turn leads to a depreciation of the corporate brand image.
7, a sense of value
The sense of value is that the Spring Festival or holiday gift you choose is not expensive, but for consumers, the psychological value is high. For example, let the family CEO sign the gifts and so on. What is also said here is that the true value of the gift cannot be too high or too low. Too low is not attractive to consumers, the value is too high, directly increases the cost of sales, and consumers will give up buying because of the “wool on the sheepâ€.
Ladies Chiffon Blouses
Weihai Yimao Garment Co,. Ltd. , https://www.cwhyimao.com