NATHALIE GARCON, a subsidiary of Shanghai Snuban Industrial Co., Ltd., is a well-known French high-end designer women's brand . Long-term brand for celebrities, fashion models and Other celebrities tailor-made fashion, and has a "red carpet designer" in the world. 2010 NATHALIE GARCON I was awarded the Paris city government "Paris Fashion Ambassador" title. NATHALIE GARCON brand is a romantic, elegant, but also has a mysterious and dramatic high-end fashion French women. The debut will be the 2011 China Fashion Week, booth number is W4220, she will be integrated into the French luxury designer brand into China.
Nathalie makes women have more dreams
Nathalie Garcon, born in the late fifties in the famous French movie Cannes, is the best-known red-carpet fashion designer in France. At the opening, Nathalie Garcon said she considered himself a French chef before setting up the brand, coming to the market to buy the materials she needed, matching her own taste and style. Nathalie Garcon said her creative designs are based on fabrics, and then mix and match their own inspiration for travel around the world, including the mix of embroidery and fur in this season's design is a good example.
Nathalie Garcon is also versatile personal, she also felt that clothing is a cross-border art, which is also a design concept and basis. For a soft spot for embroidery, let her apply a lot of embroidery to their own clothing, from the perspective of their own is a woman design clothes, embroidery to keep a woman like an illusion in the clothes inside, she recommended to the red carpet movie star When the clothes first push with embroidered clothes, because she felt embroidery is fantastic, so that women have more dreams.
Nathalie Garcon is not only a "woman's friend", but also the brand advocates breaking the fashion industry's definition of a single image of women. The brand believes that there is an over-promotion of the brand and a simplification of the female image in the fashion industry. Nathalie Garcon believes that clothing can not create perfect, and beauty is present in a woman's own. Nathalie Garcon more inclined to how to fix the deficiencies, she is willing to use a variety of means to achieve this effect. Nathalie Garcon said: "fashion is a means of expression of emotion and passion, the purchase of clothes is a love experience at first in my brand was founded, do not want to just design clothing as a 'professional war clothing' I was in southern France Cannes grew up, grew up in a movie and art atmosphere, so I always look for clothing through the charm and passion, reflecting a woman's sensitivity to the United States.
Nathalie is with "female"
As for why Nathalie Garcon is to be introduced, Wang Xin, general manager of Nathaniel Garcon's brand distributor in China, said: "Choosing Natalie means Nathalie Garcon's Parisian original high-end fashion Bring to the Chinese consumer.I believe, it can fill the blank area of ​​women's wear in the pursuit of individuality, independence and self-character in Chinese consumers.In other words, seeing this brand can make you think of its owner and see Its owner can immediately think of this brand, which is currently lacking in the existing Chinese women's fashion brand. He also hopes that starting from us, this concept will become the trend of China. "
Nathalie Garcon, a native French designer, chose her brand name as a clothing brand, reflecting the designer's philosophy of life and pursuit of individuality and independent brand style. The creation of her products comes from the pursuit of her own life Way, eventually into the choice of fabrics and colors, with, and using a variety of cutting methods, you can see it as a kind of artistic creation, not just a commodity. Wang Xin said that compared to the more popular commercial brands, the designer brand is more viable, and its wearing cycle will be longer, with more sex, choose the designer brand, is a noble and taste in Europe, similar to taste Vintage Bordeaux, the more the more the meaning of the goods.
Nathalie Garcon positioning high-end women's fashion, Mentioned the fashion word, it is easy to think of the current trend is fast, "fast fashion" trend. Representative brands ZARA, H & M, China's vanshare and so on. When asked by a reporter, Nathalie Garcon brand in addition to differentiated design orientation, will not speed up the cycle of goods to occupy market share. The words of Wang Xin, out of the core values ​​of Nathalie Garcon. He said: "The speed of brand updates depends on the brand's own positioning, I think popular brands such as HM, ZARA, product updates are their survival, they pursue the fastest product updates. And Nathalie Garcon (Natalie) brand requires the necessary product updates, but not the decisive factor, Nathalie Garcon's brand design philosophy is not to conquer other people, just to please yourself, highlight the self-fashion personality, show the difference Mainly in the performance of self-contained success of the ladies, we are looking for is to provide consumers with long-term vitality of the product. "
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