The process of increasing the size of enterprises from small to large is nothing more than an increase in sales volume and an increase in market share, but sales and markets are mainly realized with the aid of branch offices. This paper will introduce the model of different branches of different sizes establishing different branches at different times, and discuss with each other the role of these branches in helping companies to develop their own land. Corporate branches are no more than regional managers, offices, branches and other forms of a regional manager 1, some company's regional manager office in the company's location, go to the responsible market after returning to the company's business location. Travel time and frequency are generally less. This kind of company is often small in size and has just been established or the project is in its infancy. The market is in a period of development, with little need to maintain the market. This model is indeed set up on demand, with low costs and centralized management. The requirements for regional managers are also lower.
2. Some company’s regional managers rent a house or apartment locally in the target market, and stay and work together. The regional manager takes this as the center, develops the surrounding market, and returns to the company for a meeting or debriefing in January or a few months.
This model often has to consider whether the regional manager recruits locally or from company headquarters. Both have their own advantages and disadvantages. The former provincial resident subsidy costs, but from the resident to the company's transportation costs are more, more familiar with the market, there is a certain degree of customer relations, but not familiar with the company, loyalty and management is worse. The latter is familiar with companies and commodities. The company has a high degree of loyalty and a high degree of credibility. However, resident subsidies and other expenses are relatively high, and local resources are almost at hand. Whether the region is based on local recruitment or appointment also requires specific analysis.
The regional manager is the initial branch of the company in the target market, and new companies and new businesses will adopt this model before opening up their land. With a team of regional managers, we have the foundation for a long-term success. In this initial stage, the funds invested and the management efforts of the enterprises are relatively less, and the strategy is generally obvious.
Second, the office of the office is a state between the regional manager and the branch company, several people, a few rods *, there are several customers, has a certain market base, there are several self-operated stores or franchisees, There is a fixed office space, simple finances and logistics. Stronger companies may establish offices directly. Some companies' municipal or county-level markets may always exist in the form of offices. Branch offices are not established, and offices are often not registered in the industry and commerce departments.
Most of the company's offices actually have a corporate structure, a team, different functional departments, and may have more than one person. Better-selling offices, once they have finances and logistics, are almost the same as they are after registration.
Third, the branch company has three ways to establish 1, mortgage contract: some companies (hereinafter renamed the head office) to establish a branch company to use the mortgage model, that is, after the appointment of branch manager candidates, require the branch manager to provide certain collateral to Companies, then funded by the company to register branches in the target market. The branch general manager has both local people and people sent from the headquarters. Registered branches are often funded by the head office. Branch companies conduct various corporate activities in the local area with independent legal personality.
This approach expanded an employee into a company, sent a cadre, and established an organization. Like the party that established the grass-roots organization in the same year, it was a sparkle. The Goodbaby company was a national branch established in this way.
2. Cooperation and investment: Some companies adopt a joint venture with employees or agents to establish branch companies in target markets. For example, Beijing Blue Cat Company has established 12 branches within six months. Blue Cat Company invests in goods and agents Cash contribution; Blue Cat company is appointed chairman and deputy chairman of the branch company, the general manager of the agent; Blue Cat Holdings 51%, agent holding 49%; financial and logistics administration is general manager leadership, the total function is Leading company related department.
3, there is the agent directly into the branch, the agent and the head office to sign the contract, the proportion of funding requirements and other rights and responsibilities. This approach can help large companies collect agents, it is said that a large appliance group in Shunde to take this approach to the agent into a branch, so two birds with one stone, agents have "formal **", home appliances group has more "Parent son."
Branch offices are the most important of these branches. Branch companies can implement the head office’s strategic plan more firmly and develop and maintain the local market more effectively.
2. Some company’s regional managers rent a house or apartment locally in the target market, and stay and work together. The regional manager takes this as the center, develops the surrounding market, and returns to the company for a meeting or debriefing in January or a few months.
This model often has to consider whether the regional manager recruits locally or from company headquarters. Both have their own advantages and disadvantages. The former provincial resident subsidy costs, but from the resident to the company's transportation costs are more, more familiar with the market, there is a certain degree of customer relations, but not familiar with the company, loyalty and management is worse. The latter is familiar with companies and commodities. The company has a high degree of loyalty and a high degree of credibility. However, resident subsidies and other expenses are relatively high, and local resources are almost at hand. Whether the region is based on local recruitment or appointment also requires specific analysis.
The regional manager is the initial branch of the company in the target market, and new companies and new businesses will adopt this model before opening up their land. With a team of regional managers, we have the foundation for a long-term success. In this initial stage, the funds invested and the management efforts of the enterprises are relatively less, and the strategy is generally obvious.
Second, the office of the office is a state between the regional manager and the branch company, several people, a few rods *, there are several customers, has a certain market base, there are several self-operated stores or franchisees, There is a fixed office space, simple finances and logistics. Stronger companies may establish offices directly. Some companies' municipal or county-level markets may always exist in the form of offices. Branch offices are not established, and offices are often not registered in the industry and commerce departments.
Most of the company's offices actually have a corporate structure, a team, different functional departments, and may have more than one person. Better-selling offices, once they have finances and logistics, are almost the same as they are after registration.
Third, the branch company has three ways to establish 1, mortgage contract: some companies (hereinafter renamed the head office) to establish a branch company to use the mortgage model, that is, after the appointment of branch manager candidates, require the branch manager to provide certain collateral to Companies, then funded by the company to register branches in the target market. The branch general manager has both local people and people sent from the headquarters. Registered branches are often funded by the head office. Branch companies conduct various corporate activities in the local area with independent legal personality.
This approach expanded an employee into a company, sent a cadre, and established an organization. Like the party that established the grass-roots organization in the same year, it was a sparkle. The Goodbaby company was a national branch established in this way.
2. Cooperation and investment: Some companies adopt a joint venture with employees or agents to establish branch companies in target markets. For example, Beijing Blue Cat Company has established 12 branches within six months. Blue Cat Company invests in goods and agents Cash contribution; Blue Cat company is appointed chairman and deputy chairman of the branch company, the general manager of the agent; Blue Cat Holdings 51%, agent holding 49%; financial and logistics administration is general manager leadership, the total function is Leading company related department.
3, there is the agent directly into the branch, the agent and the head office to sign the contract, the proportion of funding requirements and other rights and responsibilities. This approach can help large companies collect agents, it is said that a large appliance group in Shunde to take this approach to the agent into a branch, so two birds with one stone, agents have "formal **", home appliances group has more "Parent son."
Branch offices are the most important of these branches. Branch companies can implement the head office’s strategic plan more firmly and develop and maintain the local market more effectively.