On July 14th, China Garment Network learned that H&M, which is famous all over the world, has to do a joint series. In a statement released on Thursday, the brand will collaborate with London's hot designer Erdem Moralioglu to launch the ERDEM x H&M partnership, which has been more than half a year since the last wave of buying spree with Kenzo.
It is understood that Erdem Moralioglu graduated from the Royal College of Art in London and once worked for the well-known women's brand Dries Van Noten. In 2014, he was elected as the "British Fashion Awards" fashion designer of the year, the same name The brand Erdem is loved by the fashion industry for its superb printing techniques and luxurious and complex fabrics. The highlight of the series is that the menswear product is the debut of Erdem Moralioglu, and the brand also invited the famous film director Baz Luhmann to take the film.
ERDEM x H&M cooperation joint name will be launched on November 2nd this year, and the official website will be launched. Compared with last year's wild animal atmosphere created by Kenzo, the cooperation is even more refreshing. It still takes time for consumers to buy it.
In the new normal of global economic slowdown, fast fashion development into the bottleneck, but the star effect H & M versed in this and really try repeatedly spirit, in accordance with past marketing model, the brand in order to meet market demand by star endorsements, etc. "Bringing goods" into a consistent approach. I don't know if the cooperation model will be launched. Will my friend IT GIRL Alexa Chung and Kate Princess speak for him?
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