GAP China's First Store Opens in Chaoyang Joy City, Beijing
GAP China's First Store Opens in Chaoyang Joy City, Beijing
GAP, the largest retail brand in the United States, finally settled in Beijing. The first shop, Chaoyang Joy City Store, officially opened on November 7th. In the GAP store, although GAP did not publicize the opening of the business, according to the store introduction, the opening turnover on the first day was quite satisfactory. The shop can see that the GAP has attracted many foreign consumers.
US's largest retail brand GAP Beijing Chaoyang Joy City store
Since the international fashion brands such as H&M, ZARA and Uniqlo entered the Chinese market one after another, Chinese consumers have increasingly chosen and have been expecting more European and American brands to enter China. Recently, the official landing of GAP is bound to set off a big upsurge in the trend.
Allegedly, GAP will open two stores in Beijing and Shanghai. The nation’s first flagship store will be located in Chaoyang Joy City, and a second store will be opened at APM in Xindong'an. It is understood that GAP China's styles are the same as those of the Japanese models, and are very suitable for Asians. No matter if they are color or style, they are full of international fashion sense. In terms of price, children's wear starts at RMB 99, and adult wear is about 200 RMB. The prices of H.M., ZARA and other fast-moving consumer brands are basically the same. It seems that the competition in the Beijing fashion market will be even fiercer.
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