Focus on the two sides and build a maritime Silk Road

Summary:

The 3rd China (Quanzhou) Maritime Silk Road International Brand Expo and the 20th Cross-Strait Textile & Garment Expo

On April 18th, 2017, the 3rd China (Quanzhou) Maritime Silk Road International Brand Expo and the 20th Cross-Strait Textile & Garment Expo (hereinafter referred to as “Heshai Expo”) were grandly opened in Shishi City. Sun Ruizhe, president of the China National Textile and Apparel Council, Wang Tiankai, the former president, and Xia Lingmin, vice chairman of the delegation attended the opening ceremony.

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There are a main exhibition area and three separate exhibition areas in the Heishai Fair. The main exhibition area is located in Shishi International Textile City. At the same time, Shishi Garment City, Shishi Textile Machinery Market and Haixi (Shishi) Electronic Commerce Park are established. In the exhibition area, the layout of the exhibition area of ​​“Samsung Yingyue” is formed.

The main exhibition area in Shishi International Textile City covers an area of ​​62,000 square meters. Together with three separate exhibition areas, the total exhibition area exceeds 300,000 square meters. Exhibits cover textiles, garments, fabrics, accessories, textile machinery, consulting and design, and e-commerce service platforms, including the Taiwan Pavilion, the 2017/2018 China Casual Wear & Fabric Fashion Show Zone, the National Textile Fabrics Boutique Exhibition, and China Textile New Technical and application exhibition areas, production and research institutes, designer exhibition areas, industrial cluster exhibition areas and other characteristic zones.

The exhibition attracted professional buyers from Taiwan, Guangdong, Zhejiang, Xinjiang, Jiangsu, Jiangxi and Fujian Shishi, Jinjiang, Fuzhou, Xiamen, Putian and other places to visit and purchase. The main exhibition area attracted more than 10,000 professional buyers to the scene.

As the only professional textile and apparel trade fair in China with the title of “cross-strait”, “Taiwan section” has always been the biggest highlight of the exhibition. At the Heishai Fair, the number of exhibitors from the Taiwan Pavilion reached 23, with an exhibition area of ​​approximately 400 square meters and a total of 86 exhibitors. The show includes men's wear, women's wear, children's wear, underwear and fabrics, and textile machinery and equipment.

Fashion casual weather vane, "Meaning" light trend static show

The “2018 Spring/Summer Fashion Trends for Chinese Fashionable Wear” and the “Innovative Product Show for the National Textile Fabrics Pavilion” kicked off at the Haisihai Fair and was presented in a static exhibition at Shishi International Textile City, accumulating outstanding fabrics and keeping pace with fashion and leisure. . It is reported that this event was jointly issued by the China Textile Information Center, the National Textile Product Development Center, the China Garment Association, and the Cross-Strait Textile and Clothing Expo.

Sun Ruizhe, President of China Textile Industry Federation, and Wang Tiankai, former Chairman of the Board, Weng Maozhong, Deputy Chairman of Taiwan Spinners Association participated in the Shishi Pavilion of China National Textile Fabrics Museum, Shishi Clothing and Accessories Industry Research Institute of China Textile Engineering Society, and China Textile Information Center. The unveiling ceremony of Shishi Branch Center (one hall, one hospital, one center).

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The Shishi Pavilion of the National Textile Fabrics Pavilion is a “various and updated material resource base” in Shishi's local textile and garment industry. Shishi International Textile City is the largest textile distribution center in China with the largest variety of products and is the largest textile manufacturer in Asia. One of the professional markets.

It is understood that the 2018 Spring and Summer China Fashion Casual Wear Trends will be displayed in the center area of ​​Shishi International Textile City, covering an area of ​​270 square meters. There will be a 2017 China International Fabric Design Competition and the 37th (2018 Spring and Summer). China's popular fabrics short-listed works and the trend of China's textile fabrics research and publishing alliance of ultra-thousand trend fabric fabrics together; at the same time, the National Textile Fabrics Museum Shishi Pavilion's 700 innovative products blended in, in the static exhibition in the form of hanging Presenting and demonstrating the development posture and brand image of Shishi textile fabrics; on the whole, the trend of China Fashion Casual Wear in spring and summer of 2018 was released with “Meaning” as the core, differentiating the magical dimension, visiting the righteous mind, inheritance of arts, and the four major themes of the botanical poet. A series of presentations, combining theme of life style, market consumption, popular colors, typical fabrics, and design styles that may be popular in the future, three-dimensionally presents the professional use of Chinese fashion and casual wear trends in fashion creative design.

New technology industry, school-enterprise integration and search for precision docking

Following last year’s Haixi Haibo’s “New Technology Innovation Space” debuted at Shishi International Textile City, a famous Chinese casual apparel city, sponsored by China National Textile and Apparel Council, China Textile Industry Federation’s Ministry of Science and Technology, and China Textile Industry Enterprise Management. The 2017 "Hesse Textile Innovation Space" jointly created by the Association and Shishi People's Government made its debut.

The "new technological innovation space for textiles" covers an area of ​​more than 200 square meters and contains three exhibition areas, namely "Special New Fibers and Products", "New Instruments and Technology", and "Higher School Achievements." It is located in the public area on the first floor of Shishi International Textile City. The theme of the event is “green, ecological, and sustainable”. It is intended to fully tap China’s rich natural and biomass resources of textile raw materials, display the development of “new technologies, new materials, and new products” in recent years and cooperate with the textile industry. And communication.

According to Zhang Fangjun, Director of the China Textile Technology Development Department, 14 companies and universities from the “Special New Fiber and Products” exhibition area participated in the exhibition. Showcasing natural specialty fibers and their products such as kapok, organic cotton, modified cotton, and rabbit fur, and bio-based chemistry including bio-based polylactic acid, PTT/PET two-component elasticity, and energy storage temperature-regulating fiber. fiber. The event demonstrated the theme of “green, ecological, and sustainable” to the industry, and established a new image of textile “green ecology” from the source.

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The "New Instrument and Technology" exhibition area was exhibited by six companies, including four textile machinery and equipment companies, carrying the latest research and development of textile on-line monitor, product inspection and testing equipment. The major new technologies displayed include 3D virtual technology, 3D apparel design platform, and 3D display platform for textile fabrics.

The “High School Achievements” exhibition area is represented by Wuhan Textile University, and gathers the latest scientific and technological achievements of Wufang Textiles, including woven fabric design technology, jacquard design technology, sweater design technology, and lace lace design and production technology. The enterprises in Quanzhou and other places have in-depth cooperation with the textile and garment industry in Fujian to exchange and form a collaborative innovation system for production, education and research.

Collaborative Innovation, Cross-Strait Entrepreneurs Gather Together

During the Haisihai Fair, the 8th China Textile and Apparel Entrepreneurs' Day was jointly sponsored by the China Textile Industry Enterprise Management Association (CFLAC), the Taiwan Spinners Association, the Fujian Provincial Council for the Promotion of International Trade and the Shishi People's Government. "The Maritime Silk Road Industry Matchmaking Conference" was held in Shishi. The participants held in-depth exchanges on "Fashion Technology and Collaborative Innovation" to explore ways to enhance competitiveness and achieve sustainable and healthy development.

Wang Tiankai, former president of China National Textile and Apparel Council, Xia Lingmin, vice chairman of China Textile Industry Federation, president of China Textile Industry Enterprise Management Association, Weng Maozhong, deputy chairman of Taiwan Spinners Association, Zhang Yong’an, deputy mayor of Shishi People's Government, and Shishi City CPPCC Vice Chairman Guo Lilian and other guests attended the meeting.

In his speech, Zhang Yongan said that with the help of the Heishai Fair platform, merchants from across the Taiwan Strait, Central and Eastern Europe and other regions gathered together to launch a textile and apparel technology exchange conference entitled “Fashion Technology and Collaborative Innovation” to discuss textiles together. The development trend of the apparel industry and the strengthening of industrial cooperation are of great significance. He hoped that the honored guests will continue to pay attention to and support the development of lions in the future and use the opportunity to participate in this grand event. They will walk more and see more, deepen cooperation and land projects, and create a win-win situation together.

At the meeting, Xia Lingmin made a keynote speech on the situation in the industry and how to improve competitiveness. He said that smart manufacturing in the industry is accelerating. The foundation for strengthening intelligence must be informatization. The more advanced the automation level of enterprises is, and the improvement of intelligentization is closer to intelligence, because intelligence is a process that is constantly moving forward; green environmental protection, energy-saving and emission reduction have become industrial clusters and enterprises. The core concept of development; to achieve design upgrades, to meet personalized consumption, focus on brand; new retail, new channels have also been concerned. Xia Lingmin suggested that industry enterprises comprehensively strengthen management innovation, focus on cost issues, cotton issues, environmental issues, and talent issues, and make full use of modern management tools to promote enterprise restructuring and upgrading.

In the same period, four parallel positionings such as the Forum on Fashion Technology and Industry Matchmaking, Exchange and Dialogue on Investment and Financing of Industry, China Textile and Apparel Youth Entrepreneurs Union, Maritime Silk Road Industry Matchmaking, etc. were held.

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As an important part of the Haisihai Fair, after many years of accumulation, the textile and apparel entrepreneurs' activities day has become a docking platform with a great brand effect.

Internet + new retail, to become China's e-commerce leader

The three-day Internet + “new retail era” The 5th Shishi e-Commerce Conference kicked off at the Shishi Qingchuang Network Approval Center. The conference was hosted by the Haisihai Expo Organizing Committee and the Shishi People’s Government. Shishi Electronic Commerce Association, QingChengCheng International Network Approval Center, Haixi (Shishi) E-Commerce Park, Chishoutong University Sunshine Institute, Fujian Battlefield Jeep Outdoor Clothing Co., Ltd. jointly organized. Fu Guangwei, Executive Vice Chairman of the China Textile Engineering Society and Zhou Changnian, Director of the Industrial Innovation Office of the China Textile Information Center attended the event.

The conference focused on deepening the upgrade of “Internet + industry” and deeply implemented the development strategy of “comprehensive transformation and strong industrial development” of the municipal party committee and government, discussed the development trend of e-commerce, looked into the application prospects of e-commerce, and promoted e-commerce. The successful experience will promote the harmonious, healthy and rapid development of e-commerce in Shishi City.

The conference was launched in a catwalk show, bringing together the latest 2017 products from hundreds of outstanding merchants in Qingchuang City. A total of about 100 sets of catwalk apparel were classified as “Love in Gatsby” and “The Road to the Future” according to different styles. There are four series: "Love is still on the way" and "Fan and Butterfly."

Unlike previous years, this year the General Assembly added the Shishi Menswear Industry Belt Supply Matching Conference and the E-commerce Brand Selection Meeting. Through the joint well-known third-party platform to recommend large sellers, Shishi Menswear Enterprise provides new forms of good goods and participates in the supply. The Shishi 28 enterprises of the Matchmaking Association have been rigorously screened by the preparatory group of the e-commerce conference. The products provided are strictly controlled from the aspects of style and quality, and the deep cooperation from product design, distribution cooperation and channel complementarity will provide a good source of men's lions. The omni-channel and full-platform supply chain from the production end to the consumer end opens the door to realize the global shipment of lions men's cargo.

According to reports, Shishi City relied on the advantage of textile and garment industries in recent years to actively cultivate the new impetus for economic growth of Shishi, and took the development of “Internet+real economy” as an important support for Shishi’s implementation of innovation drive, and promoted the local traditional apparel industry to deepen the application of e-commerce. Integrate all kinds of key resources in the textile and apparel industry, strengthen industrial chain collaboration, and comprehensively promote the implementation of industrial transformation and upgrading in Quanzhou. In the era of “Internet+,” Shishi e-commerce has developed rapidly. Currently, Shishi has over 35,000 e-commerce companies and individuals. The city’s total annual e-commerce transaction volume exceeds 50 billion yuan, and several network sales have emerged. The enterprise, e-commerce leader nationwide e-commerce development. Shishi Electronic Commerce Conference is based on excellent genes in the textile and apparel industry and is committed to providing the latest and most comprehensive industry information for numerous Internet companies in Haixi.

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"Cause change" stone lion, "produce still" interconnection

From April 24th to 27th, during the Shishi International Fashion Week, there will be nearly 20 "galaid feasts" in the landmark buildings of Shishi Garments City and Shimao Sky City that illustrate the integration of fashion and industry, creativity and wonderfulness. Infinity, the collision of senses and thinking.

This year, the first “Shishi” designer “Mr. Cabin” who won the “Golden Summit” award for Chinese fashion design, Yang Ziming will return to his hometown again and lead the 2017 Shishi International Fashion Week debut. This is the second time since he won the “Golden Summit Award”. Shishi helps his hometown fashion week. This year is also the 20th anniversary of the creation of the Cabin brand, which has special significance both for itself and Shishi International Fashion Week.

In addition, Shi Shi’s “old acquaintance” and “Golden Cup Award” designer Chen Wen will once again come to the stage of Shishi International Fashion Week to bring the latest “denim trend”. At the Mercedes-Benz China International Fashion Week on March 29 this year, Chen Wen used the theme “Unheard” to subvert the tradition, subvert the cowboy, and subvert the self, and to integrate Kunqu Opera with a cowboy, and to use Chinese elements in design. , let the western cowboy do not have a flavor.

One exhibition, one industry, one city, professional exhibitions on both sides of the Taiwan Strait, and one-on-one roads facing the world, the history of Shishi Haibo 20 years witnessed the transformation of China's textile and clothing industry from manufacturing to quality, from a single market. The transition to two markets, from product output to cultural output. What the Haisihai Fair reflects is not only the platform switching of the exhibition itself, but also the transformation and upgrading of the industry, the shifting of the regional economy, and the co-prosperity of global development.

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