EVISU is a high-end Japanese-origin denim brand founded in 1991 by YAMANE HIDEHIKO, a Japanese "King of Nippon", in Osaka, Japan. EVISU is known for its high-quality handmade jeans and its bold, humorous design. EVISU strict quality requirements, ingenuity design is the core value of the brand. EVISU products around the world, by collectors around the world and fashion enthusiasts support and sought after, a jewel in the world of fashion treasures. In 1991, Mr. YAMANO YAMANO, our own tailor, founded EVISU in Osaka, Japan. Mr. Yamamoto loves old-fashioned denim clothing and is very disappointed with the quality of jeans that were popular on the market at the time. He decided to combine the basic elements of traditional vintage jeans, create their own quality vintage clothing brand. The concept now sounds nothing special, but it was a fairly innovative initiative in the year. In order to weave the perfect denim, Mr. Yamane only use antique loom which has been abandoned for more than 40 years. As the ancient mechanical parts have been a lot of failures, and the production process time-consuming, Mr. Yamane initially produced only up to 14 pairs of jeans a day. Mr. Yamamoto will personally paint the seagull pattern on each back pocket of the finished jeans. As the designs gradually flake off and fade over time, jeans also add a variety of creases, making each pair of pants a personal collection, a valuable vintage. The seagull pattern on the back pocket has since become the EVISU brand mark. Mr Yamane's earnestness and dedication in making jeans led him to create the brand EVISU. The name EVISU represents a long history of Japanese history and culture. The name is inspired by the Japanese mythology Poseidon EBISU Ebisu (also known as Ebisu, Yi, Japanese: ㈠㳠des), is one of the seven gods of folk. EVISU common image is wearing a black hat, wearing a hunting suit, right hand holding a fishing rod, snapped left bream fish. Ebisu represented the lucky and prosperous, it is Mr. Yamane philosophy of life, and fishing is one of his five preferences, the rest are jeans, beer, women and golf (in alphabetical order). Japanese fashion to the love of sophisticated design, EVISU will soon be attracted to the vintage jeans, immediately set off a wave of boom. EVISU's visibility quickly spread to all over the world, but also inspired the fashion world's vintage jeans boom, by all parties love and appreciation. EVISU's sense of humor and daring to speak style, so far still new. High-quality handmade jeans become a collection of collectors, the details of their clothing is also fascinated by fashion lovers. Unprecedented success and ever-expanding territory have not reduced the stringent quality requirements of the EVI SU. Ingenuity of the core values ​​have long been deeply rooted and become a classic in the history of jeans. In recent years, EVISU launched from time to time do not note version, but also with different brands launched a joint series, caused the panic buying around the world. Beginning in the late 90's, EVISU products have been sold all over the world with more than 200 shops. In recent years, EVISU has been actively developing its business in Southeast Asia, Europe, the United States and India to promote the brand's vintage jeans philosophy to every corner of the world.
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