In London Fashion Week, BurberryProrsum2011 spring and summer women's show debut. In the meantime, fashion aficionados around the world have also shared this fashion visual feast through the "Retail Theater" event at 25 stores worldwide and online. A variety of channels of communication so that the fashion show to watch the highest number of history. BURBERRY fashion show this season at the Chelsea College of Art and Design in London, a total of more than 1000 guests attended the fashion show, including BurberryCEAngelaAhrendts, SarahJessicaParker, SerenaWilliams, AlexaChung, AndyMurray, DonnaAir, CatDeeley, AaronPaul, EasonChan, DouglasBooth, Gwilym Gold, Poppy Deeplevne, Philip Green and British Bands Life Infilm, TheCheek and Ramona. All models involved in this show, have used the recently introduced BurberryBeauty make-up series. This fashion show is broadcast live to guests worldwide through the specially designed "Retail Theater" event at 25 Buberry stores around the world, which is the first time a show floor has been launched in the world. The invited guests can watch the fashion feast through the in-store 3x3-meter high-resolution display and high-quality stereo surround digital audio-visual equipment, and buy their favorite fashion show products through the iPad in the store at the first time. BURBERRY Meanwhile, fashion aficionados around the world also visit Burberry.com to watch fashion shows on mobiles, iPads and iPhones. In addition, this fashion show is also broadcast on more than 300 online blogs and news, technology and fashion websites around the world. Since the introduction of the new concept of "RunwayToReality" in September 2009, guests, whether they are attending Burberry store activities or other online online experience customers, can enjoy the Burberry London Women's Fashion Show for the first time Buying experience, including jackets, handbags and BurberryBeauty makeup products. All show items are carefully selected by Christopher Bailey, Burberry's creative director. Burberry guests can visit the Burberry.com website to order the selected products in advance, the product will be issued within 7 weeks after the event. This will be a revolutionary move for the luxury goods industry to deliver products to guests.