BOSS Orange concept store opens at Shanghai Guo Jin Center

HUGO BOSS celebrated the latest concept store of BOSS Orange at the IFC Mall in Shanghai recently. The OvalAtrium (1/F) on the first floor of the fake mall held the BOSS Orange Men and Women's 2010 Autumn/Winter collection.



Anglebaby to congratulate



He Rundong attends the opening and autumn and winter show



Boss Orange2010 Autumn Winter Collection Exhibition

HUGO BOSS celebrated the latest concept store of BOSS Orange at the IFC Mall in Shanghai recently. The OvalAtrium (1/F) on the first floor of the fake mall held the BOSS Orange Men and Women's 2010 Autumn/Winter collection. The new BOSS Orange Concept Store highlights the unique urban lifestyle of the world's metropolitan cities and highlights a unique capture of contemporary spirit. The concept of stores strongly conveys and mirrors the design direction of “roughness/luxury mix and match” to match the fashion of the metropolis. It feels sophisticated and detailed. The design concept was inspired by the process of the medieval technicians making the bench and contrasting it with the unique colors of modern materials and shapes; this feature blends the precise environment created and exposes and extols the basic internal operations of both the building and the furniture. Construction.

A group of fashionistas, trendsetters, media friends, and celebrities from film and television came to congratulate, including the South Korean movie star Zhang He, the mainland movie star He Rundong, Taiwanese model Gao Yixiang, and the Hong Kong popular movie star Angelababy, all attending the opening party held in the Elliptic Atrium. The remaining guests included Chen Jianfeng, Qi Qi, Zhu Zixuan, Yu Qiao, Wen Jiaheng, Rong Wenwei and Yan Weiwen, Chen Ziyun, Chen Siyun, Wang Daye, and Wang Ailun’s son Lin Jianyi. The design of the exhibition was inspired by the roof style of a residential pavilion in New York City. The sky-hanging transparent banners printed with the spectacular panoramic views of Manhattan's skyscrapers in New York became the perfect backdrop for the event. A variety of modelling charms depict BOSS Orange's 2010 Autumn/Winter collection of fashion styles featuring “Soho Rock Fans”, “Brooklyn Artists” and “Central Park”. The new clothing image demonstrates modern, authentic and urban fashion. Feelings, presents a unique style of New York City.

After the fashion show, the guests also enjoyed the exciting performance performed by the famous rock musician Kung Shue-jang. The venue became a popular Soho bar, and the 21st century rock music continued to push the party atmosphere.

In addition, the guests also enjoyed the theme of the party at the party, including American-style broiled chicken buns, exquisite mini-cupcakes, iced canned drinks, and limited edition BOSS Orange X Jelly Beans candy - all in one fell swoop. A melodious, inspiring night is out.