Since the launch of the iQiyi self-made network variety "Meng Pet Little Adult", the topic has continued to heat up. At present, the program has been broadcast 8 times. During this period, children's adaptability and children's education have repeatedly become the hot topic of the whole network. Iqiyi is based on the model of “Mengwa†+ “Meng Chongâ€, cutting off the new children's variety market, taking into account the entertainment, while making children's variety more social, for children and parents. A professional and referenceable educational model also demonstrates social responsibility as a leading entertainment platform.
Multi-dimensional exploration and entertainment, comprehensive upgrade of variety value kernel
"Meng Pet Little Adult" summoned a group of cute "Meng Wa" and "Meng Chong". Under the leadership of the director Liu Tao and the deputy director Zeng Yi, "Meng Wa" passed a task and finally "Meng Chong" They sent back to Wang Xingqiu. The behaviors of “Mengwa†and “Meng Pet†are uncontrollable, but it is precisely because such uncontrollability increases the entertainment and surprise of the show, giving users a new variety entertainment experience.
While ensuring this variety of entertainment, iQiyi has also made effective explorations in program content setting, program production and program professionalism, and explored a new social value core of variety shows. First of all, in the content setting of the program, "Meng Pet Little Adult" specially set up the link to experience the adult profession in order to cultivate children's life ability and social communication ability. Judging from the recent two-stage programs, the children have understood and communicated from the experience of waiters and patrols, and improved their children's psychological cognition of society, which is conducive to the establishment of children's sound personality. In production, iQiyi once again upgraded the authenticity of the reality show program. The program will present the "contradictions" and "conflicts" between the children, and restore the omnidirectional effect. A more realistic understanding of the world of children. iQiyi also puts a lot of effort into the professionalism of the program, invites education experts and professional caregivers to support, gives professional advice on the problems that children have, and provides professional reference for parents to respond to problems.
Pay attention to children's issues, entertainment platforms must also have social responsibility
All along, iQiyi has been actively exploring in the field of variety and constantly seeking new breakthroughs. The value of iQiYi's children's variety show is deeply rooted in its corporate values ​​and platform values. Beginning with entertainment, but higher than the value pursuit of entertainment, let the "Meng Pet Little Adult" program be entertaining, and also have practical significance in children, family and society. As Dr. Gong Yu, the founder and CEO of Aiqiyi, said, this program not only needs to adapt the children to the society, but also cultivates the children's self-protection in extreme situations. This is a greater practical significance besides entertainment. Zhang Zikai, the chief producer of the show, also said, “presenting problems and solving problems, this is exactly what the network should carry.â€
Do not evade the problem, and dare to face the social problem, it is the lack of spiritual core of the current reality show. Iqiyi’s corporate value orientation, which is courageous and courageous to face problems, has repeatedly broken through the bottlenecks in the field of variety, exploring new spaces, and realizing the corporate social responsibility of iQiyi through different entertainment contents.
Editor in charge: Zhang Wenhui
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