Report directory:
The first part of the industry situation analysis
The first chapter of the 2013-2014 world cashmere sweater industry trend analysis 1
Section 1 Overview of the World Cashmere Industry 2013-2014 1
I. World Cashmere Production 1
Second, the world cashmere processing ji/shu analysis 4
III. Analysis of World Cashmere Trade 7
IV. Analysis of price trends of major cashmere products in the world 8
The second quarter of 2013-2014 world cashmere sweater market dynamic analysis 9
I. Increased consumer groups for cashmere products, increasing demand for diversification 9
Second, the world cashmere sweater trading market analysis10
Third, the world's cashmere sweater brand market dynamic analysis 12
Section III Analysis of Development Status of Major Countries in the World of Cashmere Sweater Industry 2013-2014 15
I. United States 15
Second, Japan 16
Third, France 16
Fourth, Italy 17
The fourth quarter 2014-2021 cashmere sweater industry market forecast 18
Chapter II Macro Environment of China's Cashmere Industry 21
Section 1 Analysis of China's Economic Development Environment 21
I. Economic Development 21
II. Analysis of Consumer Price Index 43
Third, income growth 47
IV. Investment in Fixed Assets 65
V. Analysis of Retail Sales of Consumer Goods 70
6. Financial Operations and Monetary Policy 75
VII. Employment Status of Urban People 88
VIII. Forecast of China's Macroeconomic Development 2014-2021
Section II Analysis of China's Social Environment 99
I. Analysis of Population Environment 99
Second, the education environment analysis 102
Third, the cultural and environmental analysis 109
IV. Analysis of Ecological Environment 115
Section III China's Cashmere Industry Policy Environment 117
Impact of the First and Twelfth Five-Year Plan on Industry 117
Second, the key policy summary 122
Third, policy development trend forecast 124
Section IV Analysis of the Social and Cultural Environment of China's Cashmere Sweater Industry
I. China's cashmere sweater industry social environment 126
Second, China's cashmere sweater industry environment 127
Section V. China's cashmere sweater industry environment analysis
First, the main terms and brief explanation 128
Second, production ji/shu level 129
Third, the capacity utilization rate 130
IV. Labor productivity 130
V. Industry Development Trends 130
Part II Analysis of Industry Development
Chapter III Development Status of China's Cashmere Sweater Industry 133
Section 1 Overview of China's Cashmere Industry Development 133
I. Problems faced by the development of China's cashmere sweater industry 133
Second, China's cashmere sweater industry development strategy 134
Third, China's cashmere sweater industry ji/shu development status 135
Fourth, China's cashmere sweater industry development trend 136
Section II Development of China's Cashmere Shirt Industry 136
I. Analysis of the development of China's cashmere sweater industry
Second, the characteristics of Chinese cashmere sweater market analysis 137
Third, China's cashmere sweater market development analysis 138
Section III Analysis of Supply and Demand of Chinese Cashmere Shirt Industry 139
I. Analysis of the total supply of Chinese cashmere sweater market 139
Second, China's cashmere sweater market supply structure analysis 140
Third, China's cashmere sweater market demand analysis 140
IV. Analysis of the demand structure of Chinese cashmere sweater market 140
V. Analysis of Supply and Demand Balance in China's Cashmere Sweater Market 141
Section IV Analysis of Profitability of Chinese Cashmere Shirt Industry 141
I. Analysis of income of Chinese cashmere sweater industry 141
Second, China's cashmere sweater industry profit analysis 141
Third, China's cashmere sweater industry assets analysis 142
IV. Analysis of China's Cashmere Shirt Industry Profitability Index 142
Chapter IV Analysis of the Operation Status of China's Cashmere Sweater Industry 2013-2014 143
Section 1 Analysis of the Development of Chinese Cashmere Sweater Industry from 2013 to 2014 143
I. Size of Cashmere Industry Processing Industry 143
Second, cashmere sweater industry market demand status 143
Third, cashmere sweater industry brand development analysis 143
The second quarter 2013-2014 Chinese cashmere sweater industry dynamic analysis 146
First, Chongqing cashmere sweater king: orders just like snow-like flying 146
Second, Erdos Ao Qun Heng Yuanxiang separated the crown runner-up 150
Third, Erdos leads the market 151
Fourth, brothel wool sweater products to create a national brand of clothing and textile 151
V. Zhejiang woolen sweater industry started enterprise management and diagnostic services 152
Section III. Problems and Countermeasures in the Development of China's Cashmere Sweater Industry 2013-2014 153
I. Industry Amplification Competition 153
Second, the domestic market is in conflict with the international trend 153
Chapter V Main Data Monitoring and Analysis of Chinese Cashmere Sweater Processing Industry 2009-2014 155
Section 1 Analysis of China's Cashmere Sweater Processing Industry Size 2009-2014 155
I. Analysis of the growth of the number of enterprises 155
II. Analysis of the increase in the number of employees 155
III. Analysis of Asset Size Growth 155
Section 2 Structural Analysis of Chinese Cashmere Sweater Processing Industry 2013-2014 156
I. Analysis of the quantitative structure of enterprises 156
Second, the structure of sales revenue analysis 156
Section III Analysis of Production Value of China's Cashmere Sweater Processing Industry 2009-2014
First, the growth analysis of finished products 157
Second, the analysis of industrial sales output 157
Third, export value analysis 158
Section IV Analysis of Costs and Expenditure of Chinese Cashmere Sweater Processing Industry 2009-2014 158
First, the cost of sales analysis 158
Second, the cost analysis 160
Section V Profitability Analysis of China's Cashmere Sweat Processing Industry 2009-2014 160
I. Analysis of major profit indicators 160
II. Analysis of major profitability indicators 160
Chapter 6 Analysis and Prospects of Key Areas in China's Cashmere Industry
Section 1 North China 161
Section II East China Region 161
Section III Northeast Region 162
Section IV Central China 163
Section 5 South China 163
Section VI Southwest China 163
Section VII Northwest Territories 166
Section VIII Analysis of Concentration and Competitiveness of Major Provinces and Cities 166
I. Analysis of Concentration and Competitiveness of Major Provinces and Cities 166
Second, analysis of key provinces and cities 167
Chapter VII China Cashmere Sweater Market Consumption Survey 2013-2014 169
Section 1 Overall description of the Chinese market branded cashmere sweaters 2013-2014
First, the brand cashmere sweater in the sampling situation 169
Second, the number of brands of cashmere sweaters in major shopping malls 169
Third, the coverage of local brands in three major cities and foreign brands 170
Section 2 Consumer Analysis of Chinese Branded Cashmere Sweaters 2013-2014
I. Consumer Profile 171
Second, consumer attention to the function of cashmere sweater 171
Third, consumer channel preferences and promotional methods 172
Fourth, the consumer's purchase ratio situation 173
V. Consumer Product Preferences 173
6. Factors Affecting Consumer Purchase 174
The third part of the industry competition analysis
Chapter VIII Analysis of the Dynamic Performance of Chinese Cashmere Shirt Brand Market from 2013 to 2014 177
Section 1 Ordos 177
First, Erdos brand competitiveness analysis 177
II. Consumption in Ordos Market 179
Third, Erdos brand development strategy 180
Section II Deer 180
I. Deer Brand Market Consumption 180
Second, deer health cashmere lead the industry health storm 181
Third, the deer king market competition strategy analysis 181
Section 3 Zhenbei 184
I. Analysis of JEBEL Market Competitiveness 184
Second, the Jambi market consumption 185
Section IV Analysis of the difference between the marketing methods of Hengyuanxiang and Ordos 186
First, brand promotion of alternative thinking 186
Second, brand promotion fashion contest 187
Chapter Nine New Competition Analysis of Chinese Cashmere Industry in 2013-2014
The first quarter 2013-2014 China's cashmere sweater market competition
First, the cashmere sweater market entered the brand competition stage 189
Second, cashmere sweater price war 190
Third, cashmere sweater market interpretation of the top four hegemony 192
Section 2 Analysis of Competition Concentration of Chinese Cashmere Shirt Industry from 2013 to 2014
First, analysis of regional concentration of cashmere sweater 192
Second, cashmere sweater market concentration analysis 193
Section III Analysis of Strategies for Improving Competitiveness of Chinese Cashmere Shirt Industry 2013-2014
First, promote the four seasons marketing of cashmere 194
Second, China's wisdom made the world brand 195
Third, enhance the brand strategy 196
Section 4 Analysis of China's Cashmere Shirt Competition in 2014-2021
I. The growth pattern of the cashmere industry 199
Second, the only way to build their own brand 199
Third, industry consolidation is an inevitable trend 199
Chapter 10 Analysis of Competitive Strategy of Cashmere Sweater Company 201
Section 1 Leaders Market Competition Strategy 201
First, maintaining a high quality image 201
Second, to expand the total market demand 201
Third, protect market share 202
Fourth, increase market share 203
Section 2 Challenger Market Competition Strategy 204
First, the frontal attack 204
Second, flanking attacks 204
Third, surrounded the attack 204
Fourth, roundabout attacks 205
V. Guerrilla Warfare 205
The third quarter followers' market competition strategy 205
First, closely follow the strategy 205
Second, distance follow strategy 205
Third, choose to follow the strategy 206
Section 4 Market Competing Strategies for Fillers
I. Features of Market Fillers 206
Second, the strategy of market shortages 206
Chapter XI Dialysis 208 of the Operation of the Top Brand Enterprises in China's Cashmere Industry from 2013 to 2014
Section 1 Inner Mongolia Ordos Cashmere Products Co., Ltd. 208
I. Business Overview 208
II. Analysis of Main Economic Indicators of Enterprises 209
Third, the market strategy 214
Fourth, the development strategy 215
Section II Xinjiang Tianshan Wool Textile Co., Ltd. 215
I. Business Overview 215
II. Analysis of major economic indicators of enterprises 216
Third, development strategy 220
Section III Ningxia Shengxuerong Co., Ltd. 220
I. Overview of the company 220
II. Analysis of major economic indicators of the company 221
Third, the market strategy 225
IV. Development Strategy 227
Section IV Beijing Xuelian Cashmere Co., Ltd. 228
I. Business Overview 228
II. Analysis of Main Economic Indicators of Enterprises 229
Third, the market strategy 233
Fourth, the development strategy 234
Section 5 Inner Mongolia Luwang Cashmere Co., Ltd. 234
I. Overview of the company 234
II. Analysis of major economic indicators of the company 236
Third, the brand strategy 236
IV. Development Strategy 237
Section VI Huzhou Zhenbei Cashmere Products Co., Ltd. 238
I. Business Overview 238
II. Analysis of Main Economic Indicators of Enterprises 239
Third, the market strategy 240
IV. Development Strategy 240
Section 7 Nanjing Hermans Group Co., Ltd. 241
I. Business Overview 241
II. Analysis of major economic indicators of the company 242
Third, the market strategy 243
IV. Development Strategy 243
Section VIII Zhejiang Mihuang Group Co., Ltd. 243
I. Corporate Profile 243
II. Analysis of major economic indicators of the company 244
Third, the market strategy 245
IV. Development Strategy 246
Section IX Victoria Credit Cashmere Co., Ltd. 246
I. Overview of the company 246
II. Analysis of major economic indicators of the company 247
Third, the market strategy 247
IV. Development Strategy 248
Section 10 Qinghai Snow Boat Sanrong Group Wool Textile Co., Ltd. 249
I. Overview of the company 249
II. Analysis of major economic indicators of the company 249
Third, the market strategy 250
IV. Development Strategy 250
Part IV Industry Investment and Trend Analysis
Chapter Twelve Recommendations and Viewpoints on Investment in China's Cashmere Sweater Industry 253
Section 1 Investment Risk Analysis of Chinese Cashmere Sweater Industry 2014-2021
First, raw material pressure risk analysis 253
Second, ji/shu risk analysis 254
III. Policy and Institutional Risk 259
Section 2 Investment Risk Analysis 262
First, the risk of competition in the industry 262
Second, the market trade risk 266
Third, the impact of changes in industrial policy 273
Section 3 Industry Coping Strategies 273
I. Implementation of a Competitive Strategic Alliance 273
Second, the company's own response strategy 278
Section 4 Market Key Customer Strategy Implementation 281
First, the necessity of implementing key customer strategies 281
Second, a reasonable determination of key customers 285
Third, marketing strategies for key customers 286
Fourth, strengthen the management of key customers 291
V. Problems to be solved in the implementation of key customer strategies 295
Chapter Thirteen Analysis of China's Cashmere Industry Development Trends 300
Section 1 Analysis of China's Cashmere Shirt Industry Development Trend 300
First, China's cashmere sweater industry development analysis 300
Second, Chinese cashmere sweater industry development direction 301
Section 2 Forecast of China's Cashmere Shirt Industry Operation 2014-2021
I. Prediction Theory Basis 302
Second, China's cashmere sweater industry gross industrial output forecast 303
III. Sales Forecast of Chinese Cashmere Sweater Industry 304
IV. China's Cashmere Shirt Industry Total Profit Forecast 304
V. Total assets forecast of Chinese cashmere sweater industry 304
Chapter XIV Corporate Investment Strategy Analysis and Strategies 305
Section 1 Investment Strategy Analysis 305
First, ji/shu development strategy 305
Second, industrial strategic planning 309
Third, the business combination strategy 310
IV. Marketing Strategy Planning 313
V. Regional Strategic Plan 315
Sixth, corporate information strategy planning 324
Section II Development Strategy of China Cashmere Sweater Industry 326
First, stick to the core business 326
Second, build quality channels 326
Third, integrate quality resources 327
Fourth, improve operating capacity 328
Fifth, a clear brand image 328
Sixth, adjust the market strategy 329
The third section of the brand's strategic thinking 330
First, the basic meaning of the brand 330
Second, the importance of brand strategy in the development of the company 330
Third, the characteristics and role of cashmere sweater brand 331
Fourth, the cashmere brand value strategy 332
V. China's cashmere sweater brand competition trend 332
Sixth, cashmere sweater corporate brand development strategy 333
Seventh, cashmere sweater industry brand competition strategy 334
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