On April 27, 361 ° children's wear and Youyang Media held a press conference in Beijing. Ms. Xu Bin, the vice director of Children's Channel of CCTV, and Mr. Chen Zhicheng, general manager of 361 ° Children's Wear Business Center attended the press conference. 361 ° Kids Promises: "Dedicated to the Future of 300 Million Children in China and Focusing on the Happy Growth of Children for More Time." 361 ° Children's Wear to Meet the Growth Needs of Chinese Children 361 ° Since entering the children's wear industry in February 2010, the company has adhered to the need of "making children's wear more comfortable and closer to the growth of modern children." In studying the basis of children's childhood life style and inner desire On the basis of the brand spirit of "To love more than one future for more than once," we will pass the 361 ° children's wear brand "Future, Vigor, Hope and Brilliance" to the majority of parents and children. Relying on the strong comprehensive strength of the parent brand, in product development and design, 361 ° children's wear integrates excellent domestic team, with the contrasting style of "urban color" as the basic starting point for product design, keeping up with the international fashion trend and adopting all the high quality Eco-friendly fabrics, and based on children's activities, personality traits and physical characteristics of various stages of growth and other elements, relying on science and technology to create comfortable, smart and safe for Chinese children's exclusive sportswear. Mr. Chen Zhicheng, General Manager of 361 ° Children's Wear Business Center, said: 361 ° children's wear will continue to increase investment in scientific research funds, personnel and other aspects for R & D of children's wear to ensure that the products meet the needs of children and adolescents in China Growth needs. Youyang Media Assists Both Parties to Create a Platform for Professional Communication Youyang Media is committed to building China's leading cultural and media industry company targeting children and families. It is the exclusive distributor of CCTV Children's Channel and occupies over 65% of China's children television advertising market Share. The 361 ° children's clothing and Youyou media in the field of advertising communications and integrated marketing cooperation, through Youyou media professional planning and implementation capabilities to carry out the corresponding activities and promotion. Work together for the bright future of Chinese children As the first channel for Chinese children, CCTV Children's Channel has a fixed audience of 360 million. It is the largest parent-child total viewing platform in China and the best channel for parents to communicate with their children. It is even more authoritative Product platform. CCTV children's channel "to lead the development of shaping the future," the concept and 361 ° children's clothing "more than once love more than one future" concept fit in common concern for the healthy growth of children highly consistent. 361 ° children's clothing will do their best to support the production of children's channel quality programs to carry out public welfare activities to attract children to participate in activities to play from the children's independent, independent and optimistic spirit, so that more children experience "love , Friendship, "the inherent meaning of guiding children to healthy growth. The strategic cooperation this time is based on the common vision of both parties - "care for children in China and guide their healthy growth." As a strategic partner of CCTV's children's channel, 361 ° children's wear will continue to enrich and enrich its own product system. At the same time, it will jointly carry out charity activities with children's channels and jointly promote the concept of "more love for the future" One hundred million children will create a positive, optimistic and upward growth environment, which will create conditions for the healthy and happy growth of children and adolescents.
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