(October 12, 2017 - Shanghai) broadcast broadcast 2018 spring and summer series big show grandly landed in Shanghai Fashion Week, officially kicked off at 20:00, exquisite new products, the ultimate sensory experience, brought to the fashion spectators A very artistic visual feast.
(October 12, 2017 - Shanghai) broadcast broadcast 2018 spring and summer series big show grandly landed in Shanghai Fashion Week, officially kicked off at 20:00, exquisite new products, the ultimate sensory experience, brought to the fashion spectators A very artistic visual feast.
Broadcast Broadcasting began in 1997, and it is intended to be in the poetry collection "The Book of Songs": "Sow a hundred valleys, real letters live" sentence, metaphorical hope, spread, planting meaning. Broadcast broadcast is committed to creating a fashionable but oriental brand culture, offering a new lifestyle and unique life experience for new women who pursue fashion while adhering to themselves. The diverse and leading style creates a comfortable and easy-to-wear clothing for women, adding a radiant wing to them, and living in a sense of freedom.
Everything is derived from water. Water solid-liquid vapor three-state, bounded, and unbounded; soft, or just. The joy of the wise is like running water. With a leisurely and indifferent mentality, everything in the world is transparent, just like the brand concept of broadcasting and watering. Broadcast broadcast 2018 spring and summer series with the theme of "quiet and water", get inspiration from the water, the shape of the water into the state of clothing, whether it is unbounded, or bounded shape, between the movements, are landscapes.
On the other hand, water is the living thing that all things in the world depend on. Today, water scarcity has become a problem all over the world, and our request for it should not be taken for granted. From this point of view, broadcast broadcasts the 2018 spring and summer big show from the perspective of “thirst†as the starting point, telling the story of the sleek and full-scale land to evoke public protection of water resources. Awareness.
The broadcast 2018 spring and summer series show brings four series of Culture, Deconstruction-(Urban), Leisure (X) and Light Outdoor (Relout). Reading White - Culture is the leading chapter of the brand. It aims to deeply explore the unique temperament of women and use the silhouette to express the intellectual charm of intellectuality and restraint. Deconstruction - Urban shows the talents of new women in the city with a clean line, with a slightly neutral silhouette without losing the feminine temperament. Leisure - X writes the young, casual personality of the broadcast girl in a variety of colors. Light Outdoor - The Relout series advocates a relaxed, authentic, unconstrained lifestyle, pursuing a comfortable and functional experience, and presenting a more environmentally friendly and convenient organic way.
It is worth noting that in order to fit the theme of this big show, the designer simulates the state and physical characteristics of water in the design through the use of color expression, special fabrics and techniques, and the traces of water are reflected in the clothing. At the same time, the 2018 spring and summer show will shape and strengthen the theme of “thirstâ€, presenting an artistic visual feast about water. There will also be flash, before party, and mysterious guests to help live. A highlight that can't be missed at the quarterly conference.
Living free, Ruizhi, free, has always been the brand proposition of broadcast, it seeks balance in ideals and reality, unwilling to be mediocre, pursues extraordinary, and is committed to exploring and creating a new art world. The success of the spring and summer 2018 conference in Shanghai Fashion Week coincided with the listing and the 18th anniversary of the brand's affiliated Japanese fashion group, which together commemorated and witnessed the growth of broadcast broadcasting, and also marked the success of the Japanese fashion group. To a new starting point - the future, it will carry more environmental protection awareness from the public, carrying more business and social responsibility.
Editor in charge: Wang Zhen
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