What kind of sparks will traditional culture and street culture collide with?
Harbin Beer X PONY Shanghai Fashion Week cross-border show to tell you the answer. Two brands with different cultural backgrounds have the same brave, bold and continuous innovation brand personality. This is another cooperation show between the two brands after New York Fashion Week. This time, what kind of surprise will there be?
Cross-border cooperation is a fusion and a reshaping. In 2019, Harbin Beer dropped two blockbusters, and after the New York Fashion Week, it brought a brand new image to Shanghai Fashion Week. This cross-border cooperation with PONY has subverted the past impressions, and the brand attitude of #ä¸ä¸ä¸çŸ¥é“# has been carried through to the end. Inspired by the new ice-collecting elements, this co-operating show will incorporate the most distinctive elements of the pull cover into the design. Once you pull it, the fire is fully open, and you can enjoy the drink by pulling the lid open. Come to the scene and see how the two brands "spit" each other.
Look for balance in subversion and explore innovation in the classics. PONY invited the stars to join hands with street players to hold a Shooter canvas shoes sharing session at Shanghai Fashion Week. #就爱æžäº‹# , with a pair of canvas shoes, "kick" to turn the show. The interpretation is a new generation attitude, sharing the story with PONY canvas shoes. Play with the coffee and gather, waiting for you to do things.
Sina Weibo Weibo: Harbin Beer PONY China
Wechat public number Wechat: Harbin Beer HarbinBeer PONY1972
Chongqing Shajinlang-PONY counter on the 2nd floor of Jinlang Sports City, Sanxia Square, Shapingba, Chongqing
Chengdu Jinkai - 4th Floor, Block A, No.16, Chunxi West Section, Chengdu
Guiyang Fountain - 1st Floor, Guiyang Hotel, No.168 Zhonghua Middle Road, Yunyan District, Guiyang City, Guizhou Province
Nanjing Xinbai - 6th Floor, No.1 Zhongshan South Road, Baixia District, Nanjing, Jiangsu, China
Shenyang Middle Street Sports Games - 2nd Floor, Sports Meeting Sports City, No. 190, Zhongjie Road, Shenhe District, Shenyang, Liaoning, China
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