We have had a glorious past in the jade industry for more than 20 years. The annual sales of ornaments accounted for 90% of the national total. The annual sales of pendants accounted for 75% of the national total, setting a record of 600 million annual output, which is the leading industry of Sihui. pillar. Recently, I conducted a survey on the Tengchong, Mangshi, Ruili, Yingjiang in Yunnan; Donghai in Jiangsu; Chenzhou in Guangxi; and Pingdu and Jieyang in Guangdong, and found that because of the economic environment, this Several major bases are roughly the same as our four-party jade industry. They are almost in trouble. A large number of employees are unemployed, shops are closed, and a large number of jade products are backlogged. In the face of an unprecedented crisis, how to lead the four-party jade industry out of the bottleneck and create greater glories? Through research, plus my 20 years of experience in the jade industry, I have summarized seven directions for the development of the Sihui jade industry:
First, the raw materials are made into semi-finished products.
The so-called semi-finished products are still lack of packaging inlays, ropes, design, etc. So far, the entire jewelry industry including Guangdong is still a semi-finished product, and this semi-finished product also constrains the development of the entire market. Many times we bought a pendant in this place, and it was very inconvenient to go to another place to buy finished products, buy packaging, and set it in other places. Because the customer's desire to consume is often instantaneous, if you buy a delicate lanyard and packaging box, they may sell the desire to sell, thus restricting product sales and restricting development.
Second, intensive processing.
That is to make the semi-finished products into finishing and deep processing. On the basis of making raw materials into semi-finished products, we introduce mechanized standardized production. So how many steps does mechanized standardization produce?
1. At present, the sales volume of the bead series is the largest, so the material used for the bead is also very large, and it can be used as a necklace and bead processing accessories;
2, the pendant series is also called the finished product series, it is produced by the forming machine, the amount is also very large, it is the second sales volume. For the shape and style of the pendant, the setting needs to be very standard;
3, bracelet series;
4, ultrasonic engraving, is machined, and can produce more than 10,000 Guanyin products in 15 minutes at the same time, so mechanized ultrasonic speed is fast, high efficiency, low cost and high profit, which is the efficiency of mechanized ultrasonic wave;
5, computer engraving, computer engraving is aimed at medium and high products. All of the above are made with those inconspicuous materials, scraps, we use machinery to make mechanical jewelry, let the seller spend 10 pieces, dozens of pieces can wear jade, and can be changed every day, do not repeat every day, so Spread our jade culture out, let sellers start from the low end, cheap and genuine. This gradually promoted his constant consumption, and promoted his consumption concept to be higher and higher. From the mechanized batching, the jade industry was greatly promoted, so that everyone can accept it.
Third, to be a brand, we must first create our own brand.
It takes quite a long time to create a resounding brand in 5 to 10 years; the second is to OEM for the brand. The fastest is to OEM for the brand, OEM, this will drive you to continue to move forward, such as Fujian Jinjiang do a good job of several companies are previously doing OEM for other big brands such as Nike, and then made themselves s brand. So you can cultivate your own brand for brand processing. Secondly, because of the brand, our added value has increased and the value has increased significantly.
Fourth, diversified development.
Because the raw materials come from Myanmar, the raw materials are also subject to Myanmar. In order not to be restricted, we will introduce colorful treasures and introduce colored gems on a global scale. Because the colorful treasures are distributed all over the world, the market is very broad. Twenty years ago, it was mainly in Sri Lanka and Madagascar, Brazil, Europe, India and other imported more than 40 kinds of colorful treasures such as tourmaline, red treasure and beeswax. A style that can be made into thousands or even tens of thousands of models is available globally. How much is the demand and how big the market is, so that it is equal to internationalization. Because Caibao raw materials come from all over the world, the market is also global, and which countries are exported to Singapore, Malaysia, Thailand, India, Vietnam, South Korea, Japan, and the United States, Dubai, Europe, Italy, and France. Caibao has reached the developed countries in the high-end, and almost sold to countries such as India and Pakistan. Caibao is produced globally, so the market is also global, and it is immeasurable for the economy.
Fifth, do e-commerce platform.
The e-commerce platform is our mobile phone. In the future, mobile phones will occupy a consumer terminal and a sales terminal. This is the charm of e-commerce, so how to do e-commerce brands? Put the local raw materials on the line, semi-finished products or finished products. The future is customization. What you want is what you want for you, because the production is passive now, and consumers will pursue personalization in the future.
Sixth, the introduction of finance.
Industry, products, and projects must be rapidly expanded and rapidly developed with the docking of capital. The introduction of commercial banks and the introduction of finance are divided into several aspects. When introducing commercial banks, you can make demands, credit loans, unsecured loans, and mortgage loans. Bank loans to you, the bank to keep the goods, you can bring people to buy, you can also help sell the bank, and the best way is to securitization, the so-called securitization is: this raw material to sell 300 million, put it Put it online, after the online line, the 10,000 customers will invest 10,000 yuan and the total investment will be 100 million yuan. This money will be given to the owner. Then the owner will have money to buy the goods. The goods will be speculated by everyone. This is to securitize the goods, that is, Give finance a direction.
Seventh, start a jewelry business school.
Jewelry Business School is to provide talents and promote this industry, so the Jewelry Business School is very important. The Jewelry Business School focuses on three aspects:
1. Jewelry design;
2, designed into a diversified, Western style, international jewelry design and entrepreneurship center, precision design, this is particularly good for the country's added value, and promoted the development of local industries.
3, jewelry marketing, jewelry consultants, luxury goods management, to buy jewelry to invest in telling consumers that this is investment and financial management, guide consumption, cultivate consumer groups, use financial methods to incite sales.
The main courses of Jewelry Business School will be in line with internationalization.
At present, the Sihui Jade Chamber of Commerce has signed an agreement with Guangzhou Zhujiang Business School to jointly organize classes and entrust talents. At the same time, it has reached a consensus with Yunnan Dehong Teachers College. It plans to enroll students in September this year to train professionals in the jewelry industry.
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