The international brand U/TI Youyi Women's Fashion, which leads the fashion trend and young creative culture, presents a free and fashionable young culture with a modern design concept. Let's push the door of the U/TI design department and take a glimpse of this fashion studio full of French culture and pay attention to every detail of the designer field. Follow the small U to enter U/TI's workspace!
The studio is full of creativity and surprises. All the beautiful clothes are produced here. U/TI Uesugi Women's Elite Team worked together to create this ultra-popular brand.
The Secret of U-U: The Origin of U/TI
In 1987, in the coffee shop on the outskirts of Lyon, France, Ulease De Lemaire and Tieai Nguyen at the time expressed their romance and passion and became lovers because of their love for clothing culture. In an exchange, they proposed the concept of “convergence of nature and fashion†that has been brewing for a long time. Through unremitting efforts and attempts, they successfully combined the French fashion cultural connotation, life philosophy, and trend to explore a series of Original personality free design method.
In 1989, they designed the concept of "personality, fashion, and modern fashion." In the same year, the U/TI brand was established with the brand spirit of “personality, self-confidence, fashion, modernity, and coolnessâ€. After a long period of accumulation and precipitation, U/TI's brand attitude is that it is not simply selling products, but is transmitting and establishing a lifestyle in which people and nature fuse with each other.
In 2011, U/TI officially entered the Chinese market and a team of French professional designers shared the original design of French art with Chinese consumers.
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