“Pukka Pu” 2009 Win-Win Summit of Channels and Brands

Shenzhen has always supported the development of the women's wear industry as a key traditional industry and fashion and creative industry. Currently, the Shenzhen women's wear industry has achieved a production value of more than RMB 50 billion, more than 2,300 women's enterprises, 280,000 employees, and more than 1,200 self-owned brands. Best-selling domestic over 100 large and medium-sized cities. July 9-11, 2009, the Shenzhen International Brand Clothing & Accessories Fair will usher in its ninth. At this “Women’s Capital” fashion show, you can see women's brands of “variety of different styles”. Product features and brand genes, like the disparate women, have different faces and unique tastes...

When I first met this brand name at the beginning, I found it very interesting. There was no strong "foreign flavor", fresh and refined. After thinking of the green fields, yellow flowers and winds passing by in the wilderness, the white pompoms spread out and they rose gently and drifted far away....

If you use four words to describe a woman, it is "natural and natural."

"Nature" is the core of the brand culture of "Pu" and is also the vocabulary that the author heard the most frequently mentioned in the interview.

"Pu" is a kind of natural life.

“Pu” is also a kind of natural herbal plant that is a longevity – cattails, which are woven into a cloth made from Pu’s fibres and called Piao – and represent the image of modern urban people who yearn for a natural and healthy pastoral life.

Charcoal clothing has always attached importance to natural and environmental protection in the selection of materials. The fabrics mostly use natural fibers, mainly cotton, hemp, silk, wool, etc., which fully demonstrates the concept of "respect for nature" in the brand of Pu Brand. At the same time, it incorporates popular fashion elements. Its brand-name fashion, comfort, nature, culture and spiritual content are increasingly favored by urban women.

The English name "pukka" is pure and of excellent quality. It means building a good quality lifestyle and creating a good quality brand image. "Pukka" and Chinese "Pu" not only take the shape of "p", but also interpret the brand essence of good quality and achieve the perfect unity of sound, meaning and shape.

Popu Brand develops and designs mature women aged 30-45 as the target customers. They are usually the kind of intellectual women who have artistic temperament and pursue high quality of life. Different from the monochrome suits in their workplaces, Pu's products use jacquard, print, and embroidery techniques to enrich the costumes and create a layered look. They will naturally perform new interpretations and make nature's beauty unique and distinctive.

A company's products can be copied, can be "shaped" copy, and a brand's culture can not be copied, it is implied in every detail is "divine charm." The brand has such a charm, because from the beginning of the raw materials, it has been rich in design. According to reports, most of the fabrics with floral patterns of the brand are designed by the design team from the pattern design, and then weaving. Dyeing, there are many details of the process, including some hand-made decorative flowers are carefully selected and designed to become different from other brands of "unique genes." Like a poet, he uses a natural source of inspiration to create a stylish casual dress that is different from other brands. Like sunshine, a reading woman sitting above a swing in a garden is laid-back, gentle, and intelligent, and expresses her love and richness of inner world.