More knowledge of China's Nordic fast fashion KM men bring value wear experience

As a superpower with a population of nearly 1.4 billion, China can be said to be the world's largest clothing consumer. In recent years, domestic clothing consumption is in full swing. Major apparel brands want to grab this piece of cake with market potential. In order to win the favor of pursuing efficient and efficient modern people, all major brands have their own unique moves. Facts have proved that the fast-fashion culture with vitality seems to be more in line with the requirements of domestic consumers. Since entering the domestic clothing market, it has quickly spread. The 39-year-old Nordic men's wear brand KM Men Natural will not miss this fast-fashion express train.

KM design fashion style rich low price help fast fast fashion development
According to survey data, just in the past year of 2015, the designer's fast fashion brand, KM, has opened physical stores in many cities in China. The speed of opening stores has caused peers to sigh. This also reflects consumers from one aspect. This brand is quite recognized and welcomed. This new Nordic brand entered the domestic market in 2014. Since entering the domestic market, some fast fashion brands such as Uniqlo have taken the initiative and become leaders in the domestic men's market.
With curiosity about the Nordic fast fashion menswear brand KM, many consumers have entered the store experience. The store is full of Scandinavian fashion sense and freshness, Nordic fashion design, super discounted prices, rich styles but not repeated, which makes every Chinese shop to the store feel very incredible. When the slow fashion is no longer able to meet the contemporary consumer demand, the best interpretation of fashion, high quality, low-cost rich KM for the fast fashion culture filling and energy, help fast fashion in the country quickly spread.

Innovating for China KM understands China's Nordic style
In order to allow Chinese consumers to have a good wearing experience too, KM deliberately set up type-based research in China to solve the problem of Chinese version. The designers here make different models based on differences in domestic consumers' size and preferences. The design allows Chinese consumers to enjoy the beauty of Scandinavian fashion.
KM has a large number of designers and global buyers. They often appear at various fashion week conferences to get the latest design concepts, in order to shorten the global fashion gap and bring value-added experience to consumers around the world. The establishment of the Chinese version of the Institute is effectively solved the domestic consumers because of the type of problem and have to reluctantly give up the abandonment of European and American brands, so that people in the clothing brand have more choices.
Nowadays, the degree of market segmentation is getting higher and higher. Only by taking the real needs of consumers as the starting point, can we make the products most favored by consumers, so as to make the brand's future more stable. KM is being accepted by the public in a short period of time because it is always customer-oriented. This year, KM will also invest 600 million to open 300 new stores. Large-scale investment will allow more consumers to enjoy fast fashion culture.