Maccasini Menswear "Blue Sky Selfmade - My Organic Travel" Lanzhou Station Grand Opening

“Green Walker” is the concept of environmental protection proposed by MARCCASNE this year. It is an extension and upgrade of fashion and environmental protection attitude of MARCCASNE over the past four years. We will be starting from last year's MARCCASNE (Makcini Men's Wear) Green V Life, and everyone will be a green V. This year, everyone will propose a low-carbon life and a green environmental activist - Green Walker. More emphasis is on action. You can be an opinion leader or a grassroots person. Whether you are riding a bicycle or walking to support environmental protection, you can even save electricity and a drop of water. As long as you actually act, start from your own to build a low-carbon, Green, energy-saving, and environmentally friendly, you are the "green walker."

On March 29, after one month of online registration, 50 people were selected to participate in the "Blue Sky Selfmade - My Organic Travel" event staged at Lanzhou Guofang Department Store. I started my organic travel green riding event. Participants started from the entrance of Lanzhou Guofang Department Store and rode through the Yellow River mother. Volunteers immediately got off the bus to participate in environmental protection and green propaganda. Later they arrived at the farm and started a series of interesting and lively activities. of interaction. In the afternoon, the Greenwalker returned to the departure point of Lanzhou Guofang Department Store, and then organized the Environmental Carnival on the spot: the "Blue Sky Action" signature campaign, 10,000 environmental attitude collection activities, "The Ten Dozens of Dormant" - MARCCASNE "Refuse the haze," the whole people Action and environmental "performance art". On the evening of the same day, a light-off ceremony was held in conjunction with the Earth’s one-hour venue in other cities across the country to participate in the Earth’s one-hour event.

MARCCASNE promotes the concept of environmental protection and integrates environmental protection and fashion more seamlessly. The proposal of “Greenwalker” will break the short-term environmental protection behavior that has been off for one hour for a long time. “Greenwalker” advocates It is a long-term sustainable and action-oriented green, low-carbon lifestyle. It is not just the "one hour on Earth." It will gather more public power to arouse more people's awareness of environmental protection, join in and put into action for a long time, and urge everyone to persevere in acting as an actor to protect the ecology and green life.

Maccasini always keeps the brand's mission in mind and has participated in the official WWF Earth Hour activities for four consecutive years. This year, MARCCASNE launched   "Green Walker" has a new theme concept and uses the slogan "Leaders of Green Quality of Life" to pass "Light Pig Riding", "My Organic Travel", "One Hour of Earth Extinguishing Light," and "10,000 Environmental Protection Attitudes". , "behavioral art", "flash of environmental protection" and many other environmental protection and activity methods call for and advocate people to take practical actions to make low-carbon life, environmental protection activists, and lead the green quality of life. In terms of products, Marcini's new collection for Spring/Summer 2014 is based on the concept of “traveller” as its core product. It integrates leisure, comfortable fabrics, and design elements that are free and close to nature into the product. The best interpretation of the "greenwalker" lifestyle. It can be seen that MARCCASNE strives to integrate environmental protection and fashion into its unique style and culture, both in product research and development and in the creation of public welfare activities. While assuming a responsibility for the society and a commitment to environmental protection, MARCCASNE's health, environmental protection and fashion brand image also leads a unique trend in the market.

For more details, please click: http://