From July 16 to July 18, the three holiday breaks pushed the discounts at the end of summer to a climax. Various merchants have introduced high-discount processing prices, and many stores have also put up special offers. Tokyo's apparel retail There was a wide range of discounts within the facility, and the Osaka shopping district was intensively reopened. However, as the discount period continued to advance and various small discount activities increased, the appeal of discount activities to consumers was weakening and the supply of products was affected. The effect of “early†discounted campaigns is that only those sales that truly capture consumer demand will eventually achieve satisfactory sales performance.
Tokyo shopping district:
End-of-season promotions affect sales too early. Seasonal product markets have responded well. Small holiday promotions in Tokyo's commercial venues have come to an end and are finally entering the sales period. In this three-sequel promotion, there are many companies that have achieved sales targets. For example, the sales volume of Mylod, Shinjuku’s retail business site, increased by 3% year-on-year, the fashion apparel and accessories category from 2nd to 6th floor increased by 7%, and discount activities Sales also rose. The sales situation of the new lily hill also performed well. As of July 18th, sales increased by 8%, clothing increased by about 6%, and some retail stores even appeared to have insufficient goods.
In spite of this, there are still some companies that do not have enough storefronts and sales are sluggish. Affected by the overall discount season in Tokyo, Ikebukuro Parco’s sales in July were lower than the same period of last year. Although sales during the small long holiday period have returned to previous years, the discounted product inventory is insufficient, and special products at the end of the quarter have to be listed in advance. Takashimaya Tamagawa Store launched a discount promotion activity from July 15th to 18th. However, due to the sales promotion of the nearby RISE during the period, its 4-day sales decreased by 5.4%, and inventory of discount promotional items also appeared insufficient.
As of July, sales of The Diamond in Yokohama's West Exit Underground Commercial Street increased by 8.5%, and stocks that were mainly for young girls were already out of stock. Summer discounts for mature outfits continued, and merchants who ended the discounts on young girls' outfits earlier introduced early summer specials. On the last day of the three consecutive holidays, the consumer’s response was less enthusiastic than in previous years. In the last week of July, there were more retail outlets for specials in late summer. The continuous “early advance†of discount promotions has led to the early conclusion of summer dress production. As a result, the best-selling discounts have appeared out of stock.
The Rough brand of the main T-shirt predicts that the sales volume will decline in July, so only 80% of the output in previous years was produced. However, the actual situation was unexpected. Due to the shortage of Rough goods, it caused a missed opportunity to increase sales. Shinroe’s Mylrod said that although the summer specials were put up early, most products are worn in summer and autumn. From late July to August, the market’s apparent consumer purchasing power has weakened.
Seasonal colors, various sizes of clothing, and new-on-shelf products in the early fall have responded well to the market. Seibu Department Store Ikebukuro increased sales by 15% during the three consecutive breaks, and sales of discount promotions increased by 10%. Sales of special-priced items at the end of the quarter increased by 15%. According to the needs of this year's energy saving, Matsuya Ginza store's air-conditioned shawls were removed from previous years. New products include ultra-thin jackets and cool, easy-to-move T-shirts, women's sandals, hats, parasols, and men's shirts and trousers. The increase in installed and underwear products tops the list.
Matsuya Ginza store started its autumn and winter product promotion activities from July 20th to introduce consumers to the popular elements and trends in autumn and winter and guide the first consumers to purchase. Seibu's Ikebukuro Head Office is a collection of new, value-priced summer specials that deliver fashion information to consumers and guide consumption through classified display and display.
Osaka Business Circle:
The reinstallation of the business began to spread among passengers. As the large-scale commercial districts in Osaka began to take turns opening and decorating, passenger flow was dispersed and there was no major consumption peak. Nanbo CITY, Daimaru Department Store Osaka, and Umeda completed the large-scale interior renovation. The sales started soon after the opening of the business, but since mid-year, the growth rate has weakened, and competition in various commercial facilities has also become intense.
The Daimara Umeda store, which has expanded its business area by 1.6 times, experienced a 2.1-fold increase in passenger traffic between July 1 and 18, with sales up 60% year-on-year. After opening the interior, sales within 3 days once increased by 81%, but the 4th to 10th day of opening began to increase by 56%, and from the 11th to the 18th, the growth rate was reduced to 30%. In short, sales decreased over time. .
After Nanpo City reinstalled, it entered a number of influential brands. During the discount activities from July 1 to 10, the store sales increased by 13%. According to the investigation and analysis, the white-collar consumer demand that had been in a suppressed state until June was released. After entering the clearance sale phase, sales volume in the end of the summer rebounded, and sales on July 16 to July 17 were the same as last year.
The store also fully demonstrated its creative appeals, with products such as specials and swimwear in the late summer attracting many consumers. The discount start date of Diamor Osaka Store was changed to July 1 (last year was June 26), and the end of the discount for fashion products was changed to 17 days, and sales increased by 20%.
The first day of the discount event at Hankyu Department Store Umeda was optimistic, but the cumulative performance of the fashion department remained at the same level as the budget.
Tokyo shopping district:
End-of-season promotions affect sales too early. Seasonal product markets have responded well. Small holiday promotions in Tokyo's commercial venues have come to an end and are finally entering the sales period. In this three-sequel promotion, there are many companies that have achieved sales targets. For example, the sales volume of Mylod, Shinjuku’s retail business site, increased by 3% year-on-year, the fashion apparel and accessories category from 2nd to 6th floor increased by 7%, and discount activities Sales also rose. The sales situation of the new lily hill also performed well. As of July 18th, sales increased by 8%, clothing increased by about 6%, and some retail stores even appeared to have insufficient goods.
In spite of this, there are still some companies that do not have enough storefronts and sales are sluggish. Affected by the overall discount season in Tokyo, Ikebukuro Parco’s sales in July were lower than the same period of last year. Although sales during the small long holiday period have returned to previous years, the discounted product inventory is insufficient, and special products at the end of the quarter have to be listed in advance. Takashimaya Tamagawa Store launched a discount promotion activity from July 15th to 18th. However, due to the sales promotion of the nearby RISE during the period, its 4-day sales decreased by 5.4%, and inventory of discount promotional items also appeared insufficient.
As of July, sales of The Diamond in Yokohama's West Exit Underground Commercial Street increased by 8.5%, and stocks that were mainly for young girls were already out of stock. Summer discounts for mature outfits continued, and merchants who ended the discounts on young girls' outfits earlier introduced early summer specials. On the last day of the three consecutive holidays, the consumer’s response was less enthusiastic than in previous years. In the last week of July, there were more retail outlets for specials in late summer. The continuous “early advance†of discount promotions has led to the early conclusion of summer dress production. As a result, the best-selling discounts have appeared out of stock.
The Rough brand of the main T-shirt predicts that the sales volume will decline in July, so only 80% of the output in previous years was produced. However, the actual situation was unexpected. Due to the shortage of Rough goods, it caused a missed opportunity to increase sales. Shinroe’s Mylrod said that although the summer specials were put up early, most products are worn in summer and autumn. From late July to August, the market’s apparent consumer purchasing power has weakened.
Seasonal colors, various sizes of clothing, and new-on-shelf products in the early fall have responded well to the market. Seibu Department Store Ikebukuro increased sales by 15% during the three consecutive breaks, and sales of discount promotions increased by 10%. Sales of special-priced items at the end of the quarter increased by 15%. According to the needs of this year's energy saving, Matsuya Ginza store's air-conditioned shawls were removed from previous years. New products include ultra-thin jackets and cool, easy-to-move T-shirts, women's sandals, hats, parasols, and men's shirts and trousers. The increase in installed and underwear products tops the list.
Matsuya Ginza store started its autumn and winter product promotion activities from July 20th to introduce consumers to the popular elements and trends in autumn and winter and guide the first consumers to purchase. Seibu's Ikebukuro Head Office is a collection of new, value-priced summer specials that deliver fashion information to consumers and guide consumption through classified display and display.
Osaka Business Circle:
The reinstallation of the business began to spread among passengers. As the large-scale commercial districts in Osaka began to take turns opening and decorating, passenger flow was dispersed and there was no major consumption peak. Nanbo CITY, Daimaru Department Store Osaka, and Umeda completed the large-scale interior renovation. The sales started soon after the opening of the business, but since mid-year, the growth rate has weakened, and competition in various commercial facilities has also become intense.
The Daimara Umeda store, which has expanded its business area by 1.6 times, experienced a 2.1-fold increase in passenger traffic between July 1 and 18, with sales up 60% year-on-year. After opening the interior, sales within 3 days once increased by 81%, but the 4th to 10th day of opening began to increase by 56%, and from the 11th to the 18th, the growth rate was reduced to 30%. In short, sales decreased over time. .
After Nanpo City reinstalled, it entered a number of influential brands. During the discount activities from July 1 to 10, the store sales increased by 13%. According to the investigation and analysis, the white-collar consumer demand that had been in a suppressed state until June was released. After entering the clearance sale phase, sales volume in the end of the summer rebounded, and sales on July 16 to July 17 were the same as last year.
The store also fully demonstrated its creative appeals, with products such as specials and swimwear in the late summer attracting many consumers. The discount start date of Diamor Osaka Store was changed to July 1 (last year was June 26), and the end of the discount for fashion products was changed to 17 days, and sales increased by 20%.
The first day of the discount event at Hankyu Department Store Umeda was optimistic, but the cumulative performance of the fashion department remained at the same level as the budget.
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