Door and window enterprise links Internet perfect supply chain is the key
Many people think that whether a company can really link to the Internet, it is the e-commerce platform's traffic, offline conversion customer transaction volume, front-end operational support capabilities, and deep integration of supply chain upstream and downstream. In the era of traffic explosion, the real test should be the background of the entire network supply chain system. In the face of huge traffic, traditional enterprise warehousing logistics often rely on human tactics to operate, such operations can not last, especially in the omni-channel era, a variety of e-commerce platforms, online and offline O2O deep integration, mobile PC-side imports Full-order order driven by social circles, and the back-end supply chain support of each item is the key.
From the offline to complete the online need to open the logistics and transportation links
It is understood that there are some problems in the operation of home B2B platform. The management of logistics companies is rather confusing. There is no fixed person in charge. Some companies promise to take orders, but they are often late. Third-party logistics requires a certain amount of freight to be sent. Goods, small-scale companies have no advantages in collection; third-party logistics services and efficiency are not satisfactory; the cargo transportation process is difficult to control, often delays, damage to furniture, only delivery and no unloading. These are very headaches for companies, so it is important to solve the logistics problem by completely making the home transaction offline from the offline.
Home e-commerce logistics is not just a delivery
The logistics of household products is more complex, more professional and more characteristic. Household products are non-standardized products, non-standard parts, and the probability of damage is large. In addition to the loss of the manufacturer's own replacement, the home delivery of the "send, install, repair" also needs to have the ability to install products, as well as after-sales maintenance. At the same time, the cost of home logistics is relatively high. Internet home decoration pays attention to F2C factory direct sales. Compared with traditional stores, it has indeed reduced the rental cost of the store and many intermediate links. However, the high logistics cost has also become a major pain point. Of course, home e-commerce occasionally has opaque information in the background. In the process of packaging logistics, the inventory will be split due to opaque information. There is a shortage of goods in a certain area, but other channels have problems such as inventory backlog and capital occupation. There is also a problem in the product economy from the manufacturer to the end of the consumer. The product development is not based on regional market demand. With its own aesthetic concept, it is naturally impossible to fit the market. The inventory, sales and logistics problems are obviously generated. . Finally, it is the packaging design problem. It seems that the large-scale transportation of home improvement logistics needs to consider the complete distribution of products. For example, the brand needs to design for convenient transportation, handling and installation, and improve in sales packaging and logistics packaging.
For door and window enterprises, opening up special logistics and transportation links plays a vital role in improving the whole network supply chain system, so that all online inquiry, procurement, capital, logistics and other modules are seamlessly connected, which not only shortens delivery. The cycle also dilutes the logistics cost to a lower level, which reduces the total cost. It is of great significance for the door and window enterprises to create such a virtuous circle to enhance their core competitiveness.
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