Under the industrialization and informational "care", each piece of clothing, self-ordering, intelligent typesetting, automatic cutting, can shorten the original production cycle of about one month to 7 working days, each style is reduced from 1000 pieces to With one order, it can greatly improve the company's reaction speed and production efficiency, and achieve standardization, refinement and flexible production.
On June 23, at the 5th executive director's enlarged meeting and industrial matchmaking meeting of the 9th China Textile Industry Enterprise Management Association, Ma Xueqiang, chairman of Shandong Haisibao E-Commerce Co., Ltd., made a speech, and the flexible production of denim clothing made people The eyes are bright.
Founded in 2008, Shandong Haisibao Garment and Apparel Group Co., Ltd. has more than 1,000 employees. Through the differentiated development strategy of “serving large-scale brand and fashion denim garment suppliersâ€, the company provides supply services for many international and domestic well-known clothing brands, and has long-term cooperative relationships with more than 50 domestic garment enterprises. There are 20 domestically advanced garment automation hanging lines and 20 specialized denim production lines with an annual production capacity of 5 million pieces. It is the largest professional denim garment manufacturer in Shandong Province and the vice president of Shandong Garment Association. Unit, the chairman of the Zibo Denim Industry Alliance.
The first innovation management award enterprise of Zibo City was also awarded the “3rd National Textile Industry Management Innovation Achievement Award†by the China Textile Industry Federation in 2014. In 2015, the company achieved sales income of 210 million yuan and profits and taxes of more than 30 million yuan. On February 11, 2015, the company officially landed on the New Third Board.
Directly hit the pain point,
To be a global personalized cowboy custom supplier platform
The essence of the clothing industry is fashion, but most clothing brands currently use the order system. For brands that use the order system, they often face a dilemma. For example, the spring clothing at the beginning of the spring has just been listed, and it is already in the autumn and winter of the year. After all, clothing brands that can create fashion trends are very few, and if the trend forecast fails, it means backlog of inventory. On the one hand, the brand merchants pass the inventory pressure to the franchisees, which will cause the physical stores to not order because of the inventory reasons; on the other hand, the goods sold in the store, the replenishment cycle of the brand is about one month, some goods are because The amount of replenishment is small, and the traditional production mode cannot be replenished. In addition, most brands do not sell a lot of sizes in the store, which can not meet the size requirements of most people, and the more size in the store, the greater the inventory. Under the dilemma of brand owners and franchisees, the individualized needs of consumers cannot be met.
The fourth industrial revolution brought us to the stage of "smart factory + internet". Taking advantage of the times, Shandong Haisibao E-Commerce Co., Ltd., through cooperation with Red Collar Group in 2016, has become the first enterprise in China to realize the personalized intelligent manufacturing of the whole process of denim garments.
Heisberg Global Denim Intelligent Personalized Customized Supply Chain Platform takes the “customized†model as the core, and carries out multi-field cross-border cooperation to provide C (customer) and M (manufacturer) with digital, intelligent and globalized industrial chain. Co-manufacturing, removing middlemen and agents, focusing on the realization of a direct sales of denim garments from M to C, establishing a personalized intelligent production line for denim, and completing the transfer of engineering technology.
Under the industrialization and informational "care", each piece of clothing, self-ordering, intelligent typesetting, automatic cutting, can shorten the original production cycle of about one month to 7 working days, each style is reduced from 1000 pieces to With one order, it can greatly improve the company's reaction speed and production efficiency, and achieve standardization, refinement and flexible production.
As a result, Heisberg gradually formed its own unique core competitiveness, including controlling the big data of denim clothing type, style, craft, washing water, consumer human body data and so on.
Flexible solution,
Launched 300 to 500 pieces of quick replenishment mode
According to reports, Heisberg's flexible solutions have certain advantages. First, each model can be first 300 to 500 test orders, and then according to the actual sales situation, the specific demand orders, for the brand to provide a single-piece replacement Inventory management service.
Second, the brand can set a 7-day safe sales inventory based on the actual sales cycle. When sold to 7 days of safety stock, Heisberg complements the safety stock balance. For example, a style order of 1500 pieces, 7 days of safe sales inventory of 300 pieces. When sold to 1201 pieces, Heisberg fills a single piece and delivers it to the warehouse in 7 days. And so on, accurate replenishment at any time.
Once again, a single-piece customization service is available for brands. Customers often encounter a style in the store, but they are reluctant to give up the purchase because the size can't be worn. Heisberg can provide one-piece customized service for these customers in the store with a large code and a small code.
Finally, joint professional designers and design agencies provide exclusive design for brand owners to create a joint venture model. Heisberg provides design and production for brand stores, brands are responsible for channels and sales, and the resulting inventory is handled by Heisenberg.
In terms of the specific process of the flexible solution, the front side of the excipient is the first step. The design department of the brand company needs to dock the Heisberg cooperation denim fabric supplier and accessories supplier two months before the order meeting, and develop the fabrics and accessories in advance to propose the research and development needs. It takes one month to develop the surface accessories, and confirms the fabrics and accessories one month before the ordering meeting (recommended to use at least three styles of one fabric), and issue orders for surface accessories. Sample preparation changes will be made one month before the order meeting.
In the second step, the reserve capacity of the garment factory is the key. Brand owners and production companies establish strategic partnerships. Brand owners should inform manufacturers to reserve certain capacity for a specific period of time based on their previous sales data. It is expected to reserve how many return orders will be reserved after the primary sale.
In the third step, brand-specific industrial big data is at the heart of a flexible supply chain solution. Shandong Haisibao E-Commerce Co., Ltd. will establish a dedicated version database, style database and process database for strategic cooperation brands, so that these exclusive data will become the driving force for the brand's on-demand production.
It is particularly worth mentioning that Heisberg's denim smart manufacturing has attracted the attention of international e-commerce giant Amazon. In December 2016, Heisenberg signed a contract with Amazon to become Amazon's first apparel network co-manufacturer in the world, using Amazon's global network to directly sell to global consumers. At present, the export price of Heisenberg products has also increased from the average of foreign trade of 12 US dollars / piece to an average of 28 US dollars / piece.
Amazon is moving to the largest apparel retailer in the United States, with strict requirements for partner merchants. Together with Amazon's strong channel integration, it is believed that Heisberg will complete the conversion of old and new kinetic energy faster and better.
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