Guochao Dang Tsingtao Brewery Stunning Crossover New York Fashion Week China Day

To say that a city with both fashion and avant-garde, many people will think of New York first. Every year, New York Fashion Week is undoubtedly the fashion focus of the city. In this year's global trend event, Tsingtao Beer from China is a hundred years old. The national tide is amazing.

On February 14th, New York Fashion Week China Day kicked off. Tsingtao Brewery cross-border China's first trend brand collection store NPC appeared in New York Fashion Week, becoming the first beer brand to land on New York Fashion Week China Day, bringing a classic Connecting the fashionable cross-border national tide show, the audience was surprised and hooked. At the same time, Tsingtao Brewery joins hands with Tmall National Trends, with the theme of “One Hundred Years of National Trends”, inspired by the history and culture of Tsingtao Brewery, and the trend of the national tide. The limited edition catwalk fashion will also be synchronized with the new Tmall platform. Starting, meet the vast number of people.

"Entering" fashion circle Tsingtao debut in New York Fashion Week China Day

As the world's fashion trend center, New York Fashion Week has the longest history in the world's four major fashion weeks. It has been 76 years old, and it is surrounded by many international famous brands, competing to show the trend of the next season. New York Fashion Week China Day has become a platform for bringing together China's contemporary design power, connecting China's fashion and global markets, displaying the “Chinese creation” and “Chinese design” in fashion and fashion, and has become a hot topic of trend lovers. .

It is understood that the New York Fashion Week China Day with the theme of "YOUTH MADE CHINA", selected the representative brand of Chinese contemporary youth culture to board New York Fashion Week, and re-presented the world's local youth fashion and trend culture. It has attracted the attention of many industry authorities and top media.

Born in 1903, as a Chinese brand familiar to consumers around the world, Tsingtao Brewery joined hands with New York Fashion Week China Day to jointly create the most fashionable and peripheral fashion items that can impress young people and show the world a 116-year history. A hundred years of tide brand, to meet the "Chinese youth" pursuit of personality and quality.

"Beer" tastes tide dress cross-border interpretation of the taste of "Chinese fashion"

Participating in the New York Fashion Week China Day, Tsingtao Brewery invited NPC's design team to customize the show's list of products, not only adopting the trend of the 2019 autumn and winter men's wear, but also the smart and interesting elements of Tsingtao's century-old trend. Into the details of fashion.

At 5 pm local time in New York, when the catwalk model appeared in the white lamb cashmere suit and the men's chest bag appeared in the New York Fashion Week China Day show, it suddenly aroused the scene. The Tsingtao Brewery co-branded the fashion white lamb cashmere suit, the right chest thorn has the classic "Tsingtao Beer" brand logo that the Chinese people are familiar with; the left hand cuff has the Chinese word "good" and the right hand cuff has the number "1903" , it is completely based on the original version of the Tsingtao Beer Classic 1903 series historical bottle label. The design of the "China's World" is embroidered in the details of the fashion show pocket, and the design concept of "the nation is the world" is fully revealed. At the same time, it also conveys the Tsingtao beer that the Chinese love to drink, and is developing into a Qingdao-loving city. beer.

In addition, Tsingtao Brewery has also released a new classic 1903 retro can product to the world, re-enacting the ingenious details of the classic bottle sticker picture a hundred years ago, so that the audience can not put it down; on the show floor, the aluminum bottle is cleverly placed. In the catwalk chest bag, both playful and fashionable, through the collision of the retro elements of the product and the international fashion trend, let the world see the Chinese temperament in the fashion trend of Tsingtao Beer.

In order to show the best visual effects, NPC principals Li Chennic and Pan Yibo also provided a lot of suggestions for the show LOOK, so that the audience was all amazed by the ingenuity of their intentions. When talking about this cross-border cooperation, Li Chennic said: "Tsingtao Beer has always been a beer brand that I like very much. It has always maintained the pursuit of quality for more than 100 years. This is also a tacit understanding of NPC's ten years of unchanging initial heart and mission. Therefore, we hope that through the cross-border cooperation between the two sides, we can make the classics and the trend ingeniously combine to bring you more fashionable and fashionable life experiences."

Connect the classic and fashion carefully and slowly to pay tribute to the "Chinese ingenuity"

As the most familiar Chinese element of the New York Fashion Week China Day, the image of the Chinese Dragon on the "China Day" logo has long been popular. Similarly, as a Chinese national brand with 116 years of history, overseas people including the United States are no strangers to Tsingtao Brewery.

As a representative brand of Chinese domestic products, Tsingtao Brewery has been exported to more than 100 countries and regions around the world, and has successfully established a "high quality, high price, high visibility" Chinese brand image. This time, Tsingtao Brewery is on the world's top fashion stage, and is also showing the cultural confidence of China's century-old tide brand to the world.

“The cross-border is not a simple brand association and element building, but a cross-border of the brand culture and brand spirit. This time, Tsingtao Brewery has brought the centuries-old craftsmanship of 'careful slow brewing' to cross-border cooperation.” New York Fashion Week Fang Tao, founder and CEO of Centrino Fashion, the organizer of China Day, said. In the past 116 years, Tsingtao Brewery has always adhered to the spirit of “slow, specialized and refined” craftsmanship, and strives for excellence in the quality of each bottle of beer. In this fashion crossover, whether it is show clothing, bags or models, They are very prominent in the texture, and people also feel the "careful slow brewing" that Tsingtao Brewery has adhered to for centuries. "This makes Tsingtao Brewery's cross-border domestic products have a great distinction between the so-called 'explosive models', and the new spark of the country's tide has reached international quality."

In addition, unlike other national brands that have crossed the border, Tsingtao Brewery's cooperation with NPC has also used Tsingtao's 100-year history, cultural elements and fashion integration. The showcase of fashion brand and retro products. The inspirational elements are derived from Tsingtao beer history products and old advertising posters. For this cross-border attempt, Tsingtao Brewery Brand Management Director Zhu Jiayi said: “Tsingtao Brewery is a national brand with 116 years of history and has a very profound cultural heritage. This cross-border will bring the classic history and culture of Tsingtao Beer to the young trend. The combination of brands creates products that young people like, and at the same time, as a century-old brand, it can help domestic products go out to sea and contribute more to the output of cultural diversity."

Cooperating with Tmall National Tide Action Tsingtao Limited Edition tide suit Tmall for sale

The tide of Chinese culture has also extended from the New York Fashion Week China Day show to the entire city. In New York's Times Square, the changing Tsingtao Brewery Classic 1903 retro cans and stylish and elegant old advertising paintings have triggered a very high rate of return. After the release of the Chinese New Year Fashion Week in New York Fashion Week, Tsingtao Beer Chaofu was loved and sought after by many young people in New York. Limited time retro cans and catwalk fashions were released in a limited time, which caused people to line up in the streets of New York. Sold.

“I often like Tsingtao beer in Miami. I really like Chinese culture. I also hope to have a chance to go to China. This Tsingtao beer show fashion is so interesting, very distinctive and connotation. The elements such as beer and Chinese characters are very attractive. “The fashionista Brooke, who came to Miami from New York Fashion Week, said, “When you wear this beer, you will definitely be 'fire.' I really hope to buy one.” Brooke just couldn’t wait to see the show. Feel, and inquired to catch up with the Tsingtao Beer catwalk fashion show brand show shop.