Goldlion: inheriting classic innovation

The Goldlion brand was founded in Hong Kong in 1968 by Dr. Zeng Xianyi, Chairman of the Group. After nearly half a century, Jinlilai’s business gradually expanded from handmade high-end ties to a full range of high-end men's apparel including clothing, footwear, leather goods, and accessories. The multi-level product line meets the needs of different consumers. Continuing the classic tailoring and craftsmanship, and constantly blazing new trails, Goldlion has grown to become one of the most well-known menswear brands in China.

Diversified product range, precise positioning

Since the brand's establishment 47 years ago, Goldlion has always adhered to the strict requirements for details, giving the product superior quality and extraordinary taste. In recent years, Jinlilai has continued to expand and innovate, allowing the brand to surpass the traditional constraints and radiate a new look. It not only builds an international design team, but also integrates the brand's exquisite craftsmanship and fashion. It also unveils three series of gold, purple and red labels according to different styles and market positioning, so that different consumer groups can be accurately positioned. As a product provider of men's high-end apparel, Jinlilai integrates fashion, quality, and innovative concepts into one, and combines top quality materials with designer designs and extraordinary tailoring. The details are carefully considered to highlight the extraordinary qualities of elite men.

Jinlilai Gold Label Series is a light luxury men's clothing series tailored for fashion talents. The series promotes modern, minimalist fashion aesthetics, uses simple, self-cultivating lines, and presents sophisticated men's fashion, providing a stylish experience for fashion men.

Goldlion Purple Label Series is a high-end men's wear series tailored for those who prefer classic atmosphere and quality-conscious mature men. The series advocates classics and focuses on the comfort of wearing. It creates a comfortable dress that is like a close-fitting cut. It also greatly increases the leisure products. It is a bold breakthrough in color and type. It is the choice of mature men.

The Goldlion Red Label series is a series of clothing tailored for young men entering the workplace. The series aims at young people's more standard and lighter bodies and uses modern designs to create a young, capable workplace image.

Dedicated to men's fashion is more focused on social responsibility

Under the influence of the chairman of the group's patriot, Dr. Zeng Xianyi, Goldlion has invested in various charities for many years, integrating charity into the brand culture and becoming an industry model. At the same time, as a leading national brand, Jinlilai also supports various national aviation and sports undertakings. In 2005, the flagship of Jinlilai trademark was accompanied by “Shenzhou VI” to soar in space, marking glory in the brand development process.