In today's family, children are the parents' heart, and the choice of children's wear has become the key to them. Many people have also thought of joining children's wear. According to the sixth national census, there are more than 220 million children under the age of 12 in China. In October 2015, China’s second-child policy will be fully open and will face a substantial population growth. Nowadays, most of the parents are 80 or even 90, the concept of consumption has become more rational and critical, and the focus on children's wear is self-evident.
The overall development trend of the children's wear market
According to the survey, children's wear has shifted from the pursuit of appearance and style to the demand for fabrics and tastes. Comparing the results of the 2017 and 2012 children's wear trends survey, for the "most important factor in the purchase of children's clothing", almost 100% of consumers in the 2017 survey chose "fabric" to become the "winning rate" "The highest option, the fabric-related "safety" option is also a high-vote option, while the number of consumers who choose "style" is less than one-fifth. Some consumers think that the choice of fabric can reflect the design of the brand from one side. The ability and grade, the style and style of the brand that usually uses fine fabrics or eco-friendly fabrics are relatively easy to satisfy.
Looking back at 2017, we can also see that children's wear has received all-round attention in terms of materials, styles and colors. In the future, the market demand for children's wear will not only stay in good looks and materials, but intelligence will become a problem that people will consider when purchasing children's products.å”›Jile smart children's wear not only follows the quality and safety guarantees of children's health, but also has the scarcity of intelligence on the market. Not only care about the healthy growth of the baby, but also pay attention to the development of the child's personality.
å”›Jile brand marketing road
The service of traditional brands is limited to the replacement of defective goods, most of which have no commercial reputation, and they dare to smash the quality problems and hurt the hearts of customers.å”›Jile advocates a full range of three-dimensional services, not only responsible for the quality of the products, but also teaches the baby's collocation knowledge, children's dress culture, etc. to the moms, and achieves the value-added and value-added, completely conquering the hearts of consumers.
In order to further increase market share, Yujile has adopted a comprehensive marketing approach to continuously enhance brand awareness and influence. First of all, the company's headquarters invested heavily in the extensive publicity of traditional television, news, newspapers, magazines and other traditional media. With the tremendous power of traditional media, bombing propaganda can make the brand of Yujile well known.
Secondly, å”›å‰ä¹ç«¥è£… seizes the online channel and conducts targeted advertising on the Internet. Today is the era of the Internet, with nearly one billion Internet users in China, including almost all young parents.å”›Jile chose to advertise on the Internet, which is to promote the brand through network terminals such as computers and mobile terminals to better target customers. The headquarters regularly participates in industry activities, and continues to enhance its brand awareness and influence by participating in important industry events such as well-known domestic forums, lectures, exhibitions, and business events.
In addition, Yanjile also holds various promotional activities on a regular basis. By providing partners with program design and implementation planning for opening and large-scale holiday promotions, it is not only possible to further promote brand promotion, but also effectively promote product sales in franchisees. Implementing the brand management concept of unified brand, unified image, unified promotion and unified price, comprehensive marketing methods continue to improve brand awareness and reputation, not only the company headquarters benefit, but also the partners can enjoy the popular popularity brought by strong advertising. Therefore, franchisees do not need to carry out brand promotion themselves, the turnover can be increased, the market share is constantly expanded, and the market high is seized. This is the strength of å”›å‰ä¹. (China Merchants help editor south of Nancheng)
French Bell International Group Co., Ltd.
FRANCE BELL INTERNATIONAL GROUP Co., Ltd
Bell Brand Operations Management (Guangzhou) Co., Ltd.
BELL Brand Operation Management(guangzhou) Co., Ltd
Address: Building A10, Qixingbang Industrial Zone, Nanling, Longgui Town, Baiyun District, Guangzhou
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Responsible Editor: Business Internship
Coral Fleece,Coral Fleece Fabric,Coral Fleece Material,Plaid Coral Fleece
Hengshui Dahan Textiles Co.,Ltd. , https://www.dahantextiles.com