With the rhythm of music, the models are dressed in the latest fashions. On the evening of June 16, Zhengzhou Jinyi International Textile City staged a big show of T-stage, which was performed by local designers. The onlookers were design leaders from China, Japan and Korea.
At a time when the inventory problem of the apparel industry is prominent, the Henan garment industry, which is known for its production, is making its way into the inland fashion capital. Perfecting the supply chain link, creating a designer cultivation environment, and forming a full industrial chain ecological closed loop has become the direction of the current Henan garment enterprises to jointly explore and develop.
Good at production|Henan clothing enters a new era
Accompanied loom ringing, founding of New China, a group of national cotton mill opened a chapter in the rise of the garment industry in Zhengzhou. After 2000, shouting the slogan "Chinese women's trousers to see Zhengzhou", Zhengzhou women's trousers quickly swept the domestic trousers market and formed a distinctive industrial cluster .
What is the status of Henan garment industry in the country? Where is the development path of Central Plains fashion? On June 16th, China's top ten fashion designers gathered in the Central Plains, Japanese and Korean design big coffee and people from the clothing industry inside and outside the province gathered together. A high-level in-depth discussion was made around the development of the Central Plains apparel.
"From the beginning of the 'Twelfth Five-Year' period to the end of the period, Henan's garment production jumped from the 10th to the 6th, and the development is very rapid." What is the concept of this data? Jiao Pei, secretary general of the China National Garment Association, said that there are currently five major provinces in the domestic apparel industry, Guangdong, Fujian, Jiangsu, Zhejiang and Shandong. These five provinces account for 80% of the country's garment production. Henan, as an inland province, can occupy the sixth place. It is very difficult, and the gap is still shrinking rapidly.
Henan inherent transportation resources and the demographic dividend, making this an excellent soil development of this labor-intensive garment industry to form. In recent years, with the rise in labor costs in coastal areas, national industrial shift the tide momentum is fierce. As one of the seven pillar industries of Henan Province, the textile and garment industry has contributed to the economic development of the province and has also bred a number of well-known enterprises.
“Henan garment industry has 6 well-known Chinese trademarks, and Zhengzhou has 5 of them. Among them, Yalida, Mengshuya and Yiyang are all women's trousers brands.†As a family of Mengshuya brand, China Chen Yongbin, vice president of the Garment Association and general manager of Zhengzhou Lingxiu Apparel Co., Ltd., said that the women's trousers are a business card of the Henan garment industry, and manufacturing is the core advantage of the local apparel industry. However, in the past five years, with the changes in the development trend of the industry and the changes in consumer shopping habits, Henan garment enterprises have entered a new period of development. At present, traditional women's trousers enterprises have started women's clothing business, from single product to serialization, from single brand to multi-brand transformation, are building their own brand pyramid, to cater to the decentralization and niche development trend of the Internet.
Zhao Sunli, chairman of Zhengzhou Yalida Apparel Co., Ltd. also said that with the increase in labor costs and rising store rents, the profit model of single-pants pants has been unable to bear the surge in market pressure. At the same time, in the era of the Internet, people's consumption habits have undergone tremendous changes, and the pattern of one-stop consumption of entities has come to the fore. Based on this, the transformation of women's trousers to women's wear has become a necessity.
Crisis era | women's trousers changed women's remodeling brand
Pants, women's clothing, the difference between the words has a world of difference.
“The requirements for accessories on the opposite side of women's trousers are relatively simple, but after the transformation of women's clothing, there are more requirements for materials, and a lot of embellishments are needed to enhance the grade of clothing.†Zhao Sunli believes that the transformation from women's trousers to women's wear is actually based on manufacturing. The transformation with design and development as the core is the transformation from large-scale production to creative industry, and it is the transformation from traditional clothing industry to fashion industry. From women's trousers to women's wear, we must not only make fundamental adjustments in terms of design ideas, product structure, operation methods, etc., but also face the inventory increase with the increase in the number of single items in the current high inventory of the national apparel industry. Control problems.
Indeed, in recent years, represented by sports brands and menswear brands, many well-known clothing brands in China have been exposed to inventory crises frequently. Some enterprises have even reached a value of more than 100 million yuan in stocks. Some of the former garment factories in the coastal areas have turned into jumping buildings. The "junkyard" of the price of goods.
“The garment industry has entered a crisis era, an era of change, and an era of integration. Enterprises are currently facing the impact from 'sea, land and air',†said Liu Tao, general manager of Zhengzhou Yunding Clothing Co., Ltd., now Zara, Uniqlo, etc. Well-known overseas brands have entered the Henan market in a big way, and local clothing brands have to face a competitive situation with the disparity of the “Overseas Legionâ€. At the same time, a large number of clothing enterprises in the domestic coastal areas dumped inventories, and also put pressure on local brands on the price. In addition, the rise of e-commerce has made virtual shops attract a large number of consumers, like intangible opponents from the “out of the skyâ€, subverting the entire clothing industry.
“Zhengzhou garment enterprises have the genes to start wholesale, and they are sensitive to stocks. Compared with Jiangsu and Zhejiang coastal areas, the inventory of Zhengzhou garment enterprises is currently at a reasonable level. However, after the transition from women’s trousers to women’s wear, the difficulty of enterprise inventory management will increase. Chen Yongbin believes that women's trousers to women's clothing is a process from single product to serialization. The technical requirements are relatively high, which is the reshaping of the brand. In this process, how to adjust the product structure, how to locate customers is a big problem. The advantage of the Henan garment industry lies in manufacturing, but the supply chain still needs to be gradually improved. Compared with the coastal areas of Jiangsu and Zhejiang, Henan's garment industry is relatively backward in design and creativity, and resources are relatively insufficient in industrial support.
Supporting restrictions | clothing industry closed-loop waiting to be formed
Under the new background of the new era, how should the Henan garment industry in transition be developed?
“In the textile and garment industry, the supply chain is called the nuclear warhead of the industry, and the development of China's textile and garment industry. The greatest competitiveness is the strong supply chain support. The strong supply chain must be based on perfect industrial support, from the industry. Chain source to terminal to create a closed-loop ecosystem. Get involved in the upstream, participate in the wind direction of the raw material industry; link the middle reaches, grasp the core of technology to achieve intelligent manufacturing ; strengthen channels, compress product design to circulation time cycle; grasp the downstream, deepen the market demand.
Chen Jinqing, vice president of Hong Kong Jinyi Group and chairman of Jinyi International Textile City, believes that based on superior geographical advantages and manpower advantages, Henan will be the production base of Chinese clothing in the future. However, at present, due to the lack of industrial support and the dispersion of industrial clusters, it is difficult to achieve greater breakthroughs in the development of Henan garment industry in recent years. Especially under the general deployment of the national innovation-driven development strategy, the supply-side reform of the industry's innovation and development is even more urgent. Constrained by the lack of supply chain and insufficient concentration, many local brands need to go to Guangzhou, Fujian and other places to obtain fabric technology, which greatly reduces the R&D and production efficiency of enterprises. At the same time, without the latest surface and accessories resources, designers can't design and produce products that follow fashion trends. Insufficient supply chain is also one of the important reasons for Henan's lack of cultivation environment and lack of innovative ideas. Because of this, Jinyi Group's textile city project in the western district of Zhengzhou, the master plan is to build a full-service industrial chain development from raw material supply, manufacturing, trade display, warehousing and logistics to industrial supporting services, including e-commerce and industrial financial services. mode.
Coke also believes that training, creative design, industry chain reconstruction, intelligent production, business model innovation, personnel training is an important issue, "Thirteen Five" period, the apparel industry must face. The crisis facing the current industry is also an opportunity. Henan enterprises should pay attention to the construction of the ecological chain of the industrial chain and create an efficient development environment.
Removes ALL Makeup, Dirt, Oil From Face with Just Water Great on Mascara, Lipstick, Eyeliner and Foundation. Even Waterproof Mascara!No More Need for Specialty Makeup Remover Chemicals.Machine Washable and Fully Reusable for Excellent Sustainability. Fine Polyester Fibers Release Stains Easily to Last Longer Than Cotton Products..Plush Dense Microfibers Activate When Wet to Suck Up Dirt, Makeup and Oils from Skin's Surface and Pores with Fantastic Non-Abrasive Action.
Discharge Makeup Wipes,Makeup Remover Wipes,Makeup Wipes,Make Up Remover Wipes
Suzhou fortunate Textile co., Ltd , https://www.fortunatemicro.com